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Affinity has unveiled a fresh rebrand alongside its new suite of apps, aiming to resonate with creatives. The new identity features a clever tone of voice and a distinctive visual style, including a custom typeface and a playful color palette. The branding reflects Affinity's commitment to creativity while poking fun at common design tropes.
This article compiles impactful quotes from leading marketers discussing the evolving role of marketing. It highlights the importance of growth over mere advertising, the need for brands to build trust, and the challenges marketers face in measuring success. The insights reflect a shift towards strategic thinking and deeper consumer engagement.
An artist studying Roman glassware has uncovered a logo dating back 1,700 years, challenging the belief that the oldest logos are from the medieval period. This find suggests that branding existed in ancient Rome, indicating a sophisticated understanding of consumer signaling among artisans.
This article discusses how Ashfall Studio helped Aptos redefine its brand identity to move beyond typical crypto aesthetics. Faced with tight timelines and existing brand recognition, the project focused on refining visual elements while maintaining core brand equity. It highlights the design process, including typography, color palette, and web design, aimed at achieving a unique yet credible presence in the market.
Koto has revamped GoFundMe's brand to reflect its expansion from individual campaigns to a broader giving ecosystem. The new design features the Progress Circle, a modular symbol representing collective generosity, while updating the logo, color palette, and typography for clarity and warmth. This evolution aims to maintain the brand's emotional connection while supporting its growth.
The article highlights five essential foundations for marketers to focus on in 2026, emphasizing consistency, clarity, and community over fleeting trends. It encourages building a recognizable brand that fosters trust and meaningful engagement rather than just chasing reach. Readers are invited to reflect on which strategies they will adopt in the coming year.
The article discusses Doritos' new minimalist packaging strategy, which aims to appeal to health-conscious consumers. By using plain designs and emphasizing natural ingredients, the brand creates an illusion of healthiness and luxury. This approach highlights the influence of packaging design on consumer perception.
Divine Chocolate has revamped its packaging to better align with its high-quality product and ethical values. Designed by Wildish & Co, the new look features vibrant colors and illustrations that highlight the brand's connection to Ghanaian cocoa farmers. This refresh aims to differentiate Divine in a crowded premium chocolate market.
This article explores the growing demand for behind-the-scenes content in the creative industry as audiences seek authenticity over AI-generated work. It highlights how brands are leveraging transparency to build trust and showcase the human effort behind their creations. The piece connects current trends to historical movements, emphasizing the importance of the artistic process.
This article discusses how relying solely on data can hinder brand growth and creativity. It highlights the importance of human intuition in making bold marketing decisions that resonate culturally, using examples from PepsiCo and a protein bar company named David. The piece advocates for a shift from a fear-driven corporate culture to one that embraces instinct and creativity.
Tech brand Nothing has revealed a new minimalist logo that many fans compare to Jaguar's controversial redesign. Reactions are mixed, with some praising the change while others feel it lacks originality and character. The backlash highlights how crucial logos are to brand identity.
Studio Lotta Nieminen created a brand identity for Erly, a skincare line focused on personalization. The design features a distinctive logo and a blend of muted and neon colors, reflecting the brand's playful yet sophisticated nature. The identity aims to appeal to a wide audience while allowing for future growth.
This article discusses how marketing is evolving from the attention economy to the intent economy, driven by AI. It introduces a four-part model for brands to respond to consumer needs in real time, focusing on relevance, distinctiveness, differentiation, and becoming the default option for customers.
The requested article on the Oura Ring marketing strategy is unavailable, either due to a broken link or it has been removed. The website suggests visiting the homepage or insights section for more information.
This article explores the significance of the unboxing experience and how graphic design impacts customer perceptions. It provides practical tips for creating engaging packaging that enhances brand recognition and encourages sharing on social media.
This article discusses how tech companies must evolve from focusing solely on distribution to building authentic brands that resonate with consumers. It argues that successful brands will integrate deeply into people's lives, creating a lifestyle identity rather than just a product.
Brandpie has redesigned the Royal Albert Hall's brand identity to enhance its recognition and pride. The new visual approach merges the venue's historic architecture with a modern touch, aiming to make the Hall more relevant in a competitive cultural landscape.
This article explores how Marc Benioff's bold marketing tactics for Salesforce, including provocative protests against competitors, helped establish the company as a major player in the software industry. It emphasizes the importance of creating a clear narrative and positioning in marketing, especially during significant industry shifts.
Bloom is a design tool that helps businesses create and customize branded images quickly. It scans your website to extract logos, colors, and fonts, allowing you to generate polished visuals for social media and ads in seconds. You can also upload your own images and resize them for various platforms seamlessly.
Tom Allen, co-founder of Buff, discusses the impact of AI on creativity and the importance of thoughtful motion design in branding. He shares insights on the industry's trends, his pet peeves, and the significance of B Corp certification for their studio.
Intertype Studio has redesigned Grey Goose vodka's packaging and branding for the first time since its launch in 1997. The updated bottle features a slimmer design, enhanced sustainability, and a modernized logotype while maintaining the brand’s core identity. The redesign also includes a new high-end vodka product, Grey Goose Altius.
This article outlines key branding trends for 2026, focusing on the impact of agentic AI, the evolution of personal branding, and the shift toward adaptive visual identities. It highlights the importance of credibility, emotional connections, and sensory experiences in branding strategies.
This article breaks down the basics of color theory in web design, covering how to choose color schemes that enhance user experience and brand identity. It explores various color combinations and provides practical tips for implementing a cohesive color palette.
This article explores how Japanese brands like ASICS and UNIQLO have shifted focus from marketing to emphasizing their craft. It argues that genuine quality and craftsmanship can differentiate companies in a competitive market, allowing them to build trust and grow their brands.
This article outlines how brands can effectively connect with Gen Alpha, the generation born after 2010. It emphasizes the importance of playfulness, authenticity, building communities, ensuring safety, and earning coolness through consistent engagement and creativity.
DIA Studio created a vibrant identity for the Nuits Sonores electronic festival, featuring a custom typeface and dynamic motion design that mimics music's rhythm. The neon green color became a trend among festival-goers, integrating them into the identity. The project showcases a blend of expression and practicality, with adaptable designs for various festival assets.
The article outlines how businesses can effectively engage on Reddit by creating a Subreddit, a brand account, and a personified user to interact with the community. It emphasizes the importance of providing value and being a genuine contributor rather than overtly promoting products. Striking a balance between company authority and community trust is crucial for success on the platform.
This article details how Standard Projects revamped SingleStore's brand identity ahead of its acquisition by Vector Capital. The focus was on balancing technical performance with a human touch, emphasizing the importance of time and real-time technology in delivering meaningful experiences.
The article profiles Bindery, a New York agency that integrates strategy, creative, and production to create cohesive advertising campaigns. Founder Greg Beauchamp discusses how this approach allows brands to connect more deeply with audiences by reflecting their emotions and experiences.
The article discusses the rising demand for storytellers in companies and how the landscape has shifted with new distribution tools. It emphasizes the importance of finding a storyteller who can craft engaging narratives from everyday experiences rather than just focusing on flashy founding stories. The author also outlines key qualities to consider when hiring a storyteller.
BoomVideo is a tool for live presentations and screen recordings that enhances video quality without the need for editing. It allows users to switch layouts, zoom in, and add branded overlays during their presentations. The app works seamlessly with platforms like Zoom, Teams, and Meet.
PepsiCo has unveiled a new logo after 25 years, shifting to lower-case letters and emphasizing the letter 'P' surrounded by various shapes symbolizing the company's values. Critics find the design overly complicated and uninspiring, questioning whether it will effectively raise awareness of PepsiCo's diverse brands.
This article addresses a creative professional's struggle with clients who resist looking beyond local references for inspiration. Katie Cadwell offers practical advice on how to broaden their perspectives, emphasizing the importance of education, data, and strategic risk-taking.
This article explores the growing trend of tech companies hiring for storytelling roles, like "Head of Narrative," to shape their brand perceptions. It discusses how narrative influences business success, especially in the rapidly evolving AI sector, and argues that effective storytelling should come from leadership and integrated team efforts rather than standalone roles.
This article outlines seven key trends shaping logo design in 2026, such as unfixed identities that adapt and engage, and playful designs that break away from minimalism. Experts in the field discuss the shift towards more organic, responsive, and tactile logos that resonate with audiences.
Mentimeter has launched a new set of hand-drawn illustrations by Loek Vugs as part of its rebranding. The illustrations blend minimalism with human-like expressiveness, enhancing the platform’s interactive tools while maintaining clarity. Vugs focused on creating relatable characters and playful concepts, resulting in a distinctive visual identity.
Jaguar's design crisis worsened with the firing of chief creative officer Gerry McGovern, following a contentious rebrand and declining sales. His departure signals a potential shift in direction under new leadership at Tata Motors.
This article explains how visual consistency in design across all client touchpoints fosters trust and credibility. It emphasizes that cohesive branding, from websites to communications, creates a reliable experience for clients, enhancing their perception of professionalism.
This article outlines six effective strategies to increase brand citations. It focuses on practical methods that can help businesses gain visibility and credibility online. Each strategy is designed to be actionable for marketers and business owners.
This article argues that branding is now a core responsibility for product managers, not just a marketing task. It emphasizes the need for product teams to focus on customer feelings and experiences rather than solely on features and performance metrics. The shift suggests that emotional engagement with users is essential for product success.
Great British Railways has unveiled its new branding, featuring a modernized red, white, and blue color scheme inspired by the Union Flag. Reactions have been mixed, with some praising the refresh while others criticize it as overly simplistic or clumsy. The new designs will be rolled out on trains and a ticketing app in spring 2026, with full operational status expected by 2027.
This article explores the shift from follower-based engagement to recommendation-driven content in social media. It outlines strategies brands can adopt in this new landscape, emphasizing the importance of community building and content that resonates with both existing followers and new audiences.
This article explores the most controversial rebrands and logo redesigns of 2025, highlighting reactions from the public and media. It covers cases like Cracker Barrel's quick reversal of its new logo and the backlash against networks like MSNBC and CNBC. Other notable examples include HBO Max's identity crisis and the contentious renaming of the Kennedy Center.
Andrew Vucko discusses the importance of motion design in branding, emphasizing that movement should reflect a brand's identity and strategy. He argues that a well-defined motion system can enhance recognition and engagement, setting brands apart in a crowded market.
This article explains how B2B brands can enhance their storytelling through thought leadership. It emphasizes the importance of human connection and emotional marketing to engage audiences on social media, moving beyond mere facts and stats. Key strategies include using classic story arcs and leveraging employee voices to build relatable narratives.
The article discusses how Eat Real, a healthy snack brand, struggled with low sales due to its focus on health messaging. A rebranding effort by Midday Studio shifted the focus to taste, making the snacks more appealing by emphasizing enjoyment rather than guilt. This strategic change highlights the importance of consumer psychology in wellness branding.
Peligoni, a Greek club on Zakynthos, rebranded to emphasize its unique offerings and appeal to new customers. The brand now focuses on "summer freedom" with a fresh logo, an inviting color palette, and a redesigned digital experience that enhances guest interactions.
HIRUKI, founded by Julen Saenz, focuses on creating emotional connections in brand design, moving away from metrics-driven approaches. The studio prioritizes small, agile teams and collaborative processes, treating branding as an art form rather than a service. Their goal is to evoke intentional feelings and context in every project.
Alexander Clark created a brand identity for an Italian restaurant called Olio without any client input, deadlines, or briefs. He used this project as a way to showcase his creativity and explore design ideas, ultimately making it available for purchase on a marketplace for ready-made brand kits.
JDO refined Jameson’s branding and packaging to modernize its presentation while preserving its heritage. The redesign aims to enhance product storytelling, create visual harmony across the range, and appeal to both new and long-time whiskey drinkers.
This article explores how Unspoken Agreement created the Skinmetal brand by involving young men as co-founders. Their feedback reshaped the product's identity, focusing on emotional authenticity and practical design rather than traditional marketing tactics. The result is a sun care line that resonates with its audience through genuine collaboration.
Sydney Sloan shares key lessons from her experience as a CMO, emphasizing the rapid shift in buyer behavior due to AI and the evolving role of brand in marketing. She discusses the decline of traditional marketing automation and the need for strategic thinking in go-to-market approaches.
Sato is a no-code tool that allows users to create and embed custom video players for their websites. It offers over 50 customization options and includes a free plan with 2GB of cloud storage for hosting videos. Sato works with various platforms like Webflow, Shopify, and Wix.
The Danish women’s football league has rebranded to elevate its identity and attract sponsors amid rising global interest in women's football. The league's name and structure have been simplified to remove gendered references, focusing instead on the game itself. A new visual identity features a modular design and a custom typeface to enhance brand consistency across platforms.
The article discusses the new bilingual logo for Saudi Now, designed by Alphabetical in collaboration with Arabic type designer Shaqa Bovand. The logo effectively combines English and Arabic elements, ensuring legibility for a diverse audience and promoting cultural exchange between Saudi Arabia and the UK.
The article discusses the enduring relevance of the Pixar rules of storytelling, first shared by Emma Coats in 2011. These principles apply not just to animation but to various creative fields, emphasizing the importance of structure, character development, and emotional engagement in storytelling.
This article explores how different fonts affect visitor perception on websites. It highlights the psychological impact of font choices on trust, readability, and engagement. The piece also categorizes typefaces and their common associations to help designers make informed decisions.
The article details Athletics NYC's redesign of the S.C. GJØA soccer brand, focusing on modernizing the identity of Brooklyn's oldest youth soccer club. They drew inspiration from the club's maritime history to create a fresh, geometric logo and cohesive design system that resonates with both heritage and today's youth culture.
The article discusses YouTube's 20th anniversary and its updated global marketing identity. It highlights changes in branding as the platform evolves and reflects on its impact since launch.
Gen Alpha's expectations are reshaping brand loyalty through participation and interaction. Unlike previous generations, they value engagement and co-creation over traditional loyalty programs. Brands need to adapt by offering interactive experiences and modular storytelling to capture their attention.
Square is changing its name to Block to unify its various brands, including Cash App and TIDAL. The new name reflects themes of community, technology, and resilience. The corporate structure and ticker symbol will remain unchanged.
Adobe outlines four key creative trends expected to shape 2026: multi-sensory branding, emotional connections through craft, playful surrealism with AI, and authentic local collaborations. These trends emphasize engaging consumers on multiple levels while fostering genuine connections.
This article discusses how to create AI voices that reflect your brand's unique identity. It covers effective tools and workflows for developing multiple voices while avoiding common pitfalls associated with generic AI-generated content. Silvi Specter shares her expertise in using AI to enhance marketing strategies.
This article discusses the shift toward minor adjustments in brand identities instead of complete overhauls. It highlights the importance of maintaining distinctive brand assets while evolving messaging and design to stay relevant. Examples from companies like Amazon and Martin Guitar illustrate successful tweaks that respect brand heritage.
The article discusses the redesign of Korontini olive oil, aiming to blend its rich heritage with a contemporary look. Designers All Purpose Studio and James Rogers focused on creating a visually appealing product that reflects the quality and tradition behind the olive oil while ensuring it stands out on retail shelves.
This article explores how BMW Motorrad shifted from being a product-focused brand to an experience-driven one, emphasizing the importance of brand consistency and emotional connection at every touchpoint. The collaboration with Mutabor has led to a comprehensive design system that enhances customer experiences both internally and externally.
Pantone has announced its 2026 Colour of the Year, "Cloud Dancer," a neutral white reflecting current global moods. In an interview, Leatrice Eiseman explained the extensive research behind the selection, which considers cultural, emotional, and design trends. The colour aims to inspire simplicity and connection across various industries.
This article explores how Crocs revitalized its brand through a unique social media strategy, focusing on self-expression and regional customization. It highlights successful collaborations with influencers and nostalgia marketing, showcasing how these tactics contributed to significant revenue growth and global expansion.
This article outlines predictions for social media in 2026, emphasizing a shift toward bold individuality and maximalist expression. It discusses how brands will adapt to changing consumer preferences by embracing authenticity and community engagement.
Georgina Leigh-Pemberton discusses the misconceptions around design work, emphasizing that the idea is just the beginning of a complex process. Designers must partner with clients, navigating the risks and inconveniences their work can create within an organization. She offers practical advice to help ensure successful outcomes.
New research highlights that low-frequency advertising in streaming fails to build effective brand memory. It argues that high exposure frequency is essential for long-term brand impact, a factor often overlooked in modern marketing strategies. The study found that brands shifting from linear TV to streaming experienced declines in site visits, indicating the importance of frequency.
The article outlines key marketing mistakes that caused Yahoo's decline from a $125 billion valuation to a $4.84 billion sale. It highlights issues like a vague value proposition, failure to adapt to trends, and confusion in brand identity. The piece emphasizes the importance of evolving marketing strategies to maintain relevance.
Design recruitment agency Craft has unveiled a new brand identity centered on the concept of cultivation, highlighting its commitment to nurturing creative talent. The refreshed identity features a floral visual system and emphasizes long-term career development over merely filling job vacancies.
Walkers has introduced its first significant logo change in 80 years, featuring a sun-inspired design that aligns it more closely with its US counterpart, Lay's. The new look removes the previous crisp icon, prompting speculation about a broader brand evolution. Alongside the logo, Walkers also announced a new flavor, Hot Honey.
This article discusses how to make generated UI more valuable by integrating brand styles, using real data, and reusing existing patterns. It emphasizes that generated screens often serve as placeholders but can be effective if they are aligned with real-world constraints from the start.
This article explains how to use Claude AI to generate tailored slide decks by connecting it with Gamma and Google Drive. It emphasizes the importance of using custom branding styles to ensure presentations align with your identity, enhancing both efficiency and professionalism.
This article examines how brands are increasingly relying on nostalgia instead of bold innovation to appeal to consumers. It highlights recent examples, like Cracker Barrel and Vera Bradley, that illustrate the risks associated with redesigns and the safety net nostalgia provides amid political and economic uncertainty. Designers are urged to balance innovation with authenticity to avoid alienating loyal customers.
The Morson Group has merged 19 brands into four distinct units to improve its market messaging and internal cohesion. This rebranding effort, developed with Nokamo, aims to present a unified identity while addressing the complexities of modern recruitment and consultancy.
Apple TV has launched a new sonic logo, created by Finneas, featuring calming electronic sounds and piano notes. This fresh sound aims to enhance the brand's audio identity and replace the previous more jarring ident. The rebrand includes a colorful animated bumper for Apple TV shows.
No Fear has rebranded with a minimalist line called NO FEAR SPORT, aimed at Gen Z. While the new look is clean and modern, it lacks the rebellious spirit that defined the brand in the '90s and early 2000s. The author expresses nostalgia for the brand's chaotic past and doubts the new aesthetic will resonate as deeply.
This article explores Recent™, a coffee brand designed by Locals Group that merges specialty coffee culture with a relaxed dining experience. It emphasizes a minimalist aesthetic, moving away from traditional coffee branding to create a space that feels both energizing and calming.
UEFA has revealed the new logo for the Euro 2028 tournament, featuring modern typography and vibrant colors inspired by the five host nations. Fans appreciate its uplifting design and the sense of unity it conveys. The logo emphasizes simplicity and contemporary style without being overly flashy.
The ArtScience Museum in Singapore has unveiled a new identity that emphasizes convergence between art, science, and technology. This rebrand coincides with the exhibition "Another World Is Possible," showcasing innovative designs and ideas for the future. The museum aims to redefine its role in cultural conversations, moving beyond traditional exhibition spaces.
Businesses are increasingly looking for "storytellers" to enhance their brand narratives. This role encompasses creating a range of content, from blogs to podcasts, aimed at engaging customers and investors. The term has gained traction, with a notable rise in job postings featuring it on LinkedIn.
This article outlines the agenda for Full Circle, a conference aimed at small B2B marketing teams. It highlights sessions focusing on brand strategy, AI integration, content creation, and effective distribution methods, all tailored for teams operating under tight resources.
This article discusses the creation of the brand identity for the Olympic Winter Games in Milano Cortina 2026. Raffaella Paniè, the director of brand and identity, explains the design process, the importance of Italian spirit, and the challenges of balancing innovation with tradition.
This article discusses the decline of traditional promise-based branding as consumer expectations shift toward brands delivering tangible value and utility. It examines how technology, changing consumer demands, and new market dynamics require brands to focus on operational capabilities rather than just aspirational messaging. The piece highlights the risks of sticking to outdated strategies in a rapidly evolving landscape.
Unkover, part of Nous Cims, is launching a new brand identity to clarify its Vocational Guidance services, which have expanded beyond its original focus on vulnerable youth. The new tagline, “Descobrim propòsits,” emphasizes creativity and empowerment, while the visual identity uses graphic elements to highlight individuals and foster connection.
This article outlines how startups can effectively run a logo design contest to gather diverse creative ideas. It covers the process, benefits, and types of contests, emphasizing the importance of clear communication about brand identity and goals to achieve the best results.
This article details how People People designed a flexible branding system for Smål Market, a retail incubator in Seattle. The challenge was to unify six independent businesses under one identity while allowing each to maintain its unique character. The result is a thoughtful design that fosters collaboration and community.
This article outlines key digital marketing trends for 2026, including the impact of AI on consumer behavior, the importance of immediate rewards for consumers, and the rise of nostalgic remixes in branding. It emphasizes the need for brands to adapt their strategies to engage younger audiences and provide tangible, sustainable value.
This article discusses the redesign of innocent's Super Smoothies packaging, focusing on restoring the brand's simplicity and clarity. The new design emphasizes a redrawn character, a softer wordmark, and vibrant backgrounds to enhance flavor appeal and brand recognition. The goal was to cut through clutter and reinforce the brand's identity.
This article introduces a tool for building high-quality landing pages that look professional and are easy to customize. You can generate designs using AI or edit them manually, ensuring they align with your brand and audience. The process is streamlined to save you time and effort.
This article explores how Gentle Monster creates a strong brand identity that resonates with consumers. It discusses various definitions of brand and emphasizes the idea that a brand exists in the minds of its audience. The piece offers insights into effective brand strategies and their financial impact.
This article discusses how Defy created a unique brand identity for Gerald's menswear, moving away from black-and-white minimalism. The design choices reflect a blend of classic and modern elements, emphasizing color and tactile experiences to connect with customers and enhance their brand story.
This article outlines essential do's and don'ts for creating effective email signatures that enhance brand consistency and credibility. It emphasizes the importance of standardization, mobile optimization, and strategic communication while warning against common pitfalls like outdated information and lack of governance.
BMW Alpina has introduced a new logo as the two brands officially merge after BMW's acquisition of Alpina in 2022. The design features a retro-inspired wordmark that connects the company's heritage with its future, aiming for functionality on vehicles without sparking controversy.
This article discusses how businesses can use white-label payment solutions to promote their own brand instead of a provider's. It explains the benefits of branding payment services and offers insights on partnering effectively for growth.
Mindful Chef has partnered with Mother Design for a brand refresh that emphasizes quality and the joy of cooking. The new identity features updated typography, photography, and a refined tone of voice, aiming to stand out in the crowded meal-kit market. The refresh is rolling out across various platforms, enhancing the customer experience.
Brandon Consultants revamped Fabulosa's branding to resonate with TikTok and Instagram audiences. The new design features vibrant colors, playful aesthetics, and a clear focus on lifestyle appeal, moving away from the clinical look common in cleaning products.