Pentagram has unveiled a new logo design for the city of Austin, aiming to reflect the area's natural beauty and vibrant culture. The redesign emphasizes a connection to the environment and community, showcasing Austin's unique identity through a modern aesthetic. The initiative is part of a broader effort to enhance the city's branding and visual representation.

Pentagram's Luke Powell and Jody Hudson Powell have designed a new identity for AI video company TwelveLabs, emphasizing the platform's unique video analysis capabilities. The branding includes a dynamic horse logo inspired by Eadweard Muybridge's animations, aiming to differentiate TwelveLabs from generative video tools and effectively communicate its core technology.

Matt Willey and Jonny Sikov from Pentagram have designed a brand identity for Jack Davison's new publishing house, Helions, which focuses on enhancing the atmospheric quality of Davison's photography rather than adhering to a singular concept. The identity features a striking wordmark that captures the experimental nature of Davison's work, aiming for a balance of boldness and restraint that allows the photography to remain the focal point. As Helions evolves, the brand identity is expected to grow and adapt alongside new projects.

The Royal Drawing School unveils a bold new identity designed by Harry Pearce and Pentagram, marked by a curated exhibition celebrating 25 years of artistic contributions. The rebranding aims to enhance the School's global presence while maintaining its mission of making drawing accessible to all.