Peligoni, a Greek club on Zakynthos, rebranded to emphasize its unique offerings and appeal to new customers. The brand now focuses on "summer freedom" with a fresh logo, an inviting color palette, and a redesigned digital experience that enhances guest interactions.

Sol beer has launched a new look that combines its historical design elements with a contemporary twist, targeting younger consumers. The rebrand features a refreshed wordmark, vibrant colors, and custom typography, all while emphasizing authenticity and cultural relevance.

Weight Watchers has rebranded again, shifting its focus towards weight loss drugs like GLP-1s while maintaining aspects of its previous identity. The new logo features a cleaner design, and the brand aims to combine traditional weight loss methods with modern medical options. Accessories and digital tools, including an AI body scanner, support this updated approach.

The Negra successfully rebranded the production company Fight by incorporating a fierce typography-focused identity that reflects both its legacy and modernity. The new design features a custom wordmark with fangs integrated into the letterforms, symbolizing the agency's fighting spirit while utilizing a dual typeface approach to convey strength and continuity. The structured grid system ensures visual consistency across various platforms, solidifying Fight's position as a dynamic force in the industry.

Domino's has unveiled its first major rebrand in ten years, featuring vibrant colors, a custom typeface, updated packaging, and a catchy new jingle by Shaboozey. The rebranding focuses on enhancing its classic identity while introducing modern elements that resonate with consumers. Designers can take inspiration from this approach, which emphasizes refreshing rather than overhauling established brands.

The term "rebrand" has become increasingly unpopular among design studios and clients, often avoided due to its association with significant business changes and negative connotations. Designers are now opting for terms like "brand refresh," as the word "rebrand" elicits fear and controversy, especially following high-profile cases that have generated public backlash.