Big Hug, an independent UK brewer, has launched a new identity designed by JDO to strengthen its mission as a 100% positive impact business. The rebrand, revealed at the London Craft Beer Festival, emphasizes a unified visual system that reflects both the brewery's personality and its commitment to social causes. This strategic redesign aims to attract discerning consumers by blending craft aesthetics with a clear narrative of purpose.

Kit Studio has developed a dynamic visual identity for Raise the Roof, a music-led initiative addressing youth homelessness. The design features a hand-raise symbol that represents both community engagement and the need for shelter, utilizing a bright color palette to convey a message of joy and solidarity while tackling a serious issue.