Acrea, a Swiss consultancy in Digital Finance and Digital Health, underwent a rebranding process led by Alphamark to create a more human and approachable visual identity. The project emphasized clarity and warmth through thoughtful design choices, including a meaningful logo, a cohesive color palette, and a professional typography that aligned with their brand promise of "Making Digital Work." This comprehensive approach ensured that every visual element reflected Acrea's values and expertise in the competitive Swiss market.

Landor has unveiled a new brand identity for Pearson, aiming to shift perceptions from a textbook publisher to a lifelong learning provider. The rebranding reflects a commitment to digital learning and personalized education experiences, aligning with Pearson's ambition to lead in AI-powered learning.