Koto has revamped GoFundMe's brand to reflect its expansion from individual campaigns to a broader giving ecosystem. The new design features the Progress Circle, a modular symbol representing collective generosity, while updating the logo, color palette, and typography for clarity and warmth. This evolution aims to maintain the brand's emotional connection while supporting its growth.

The article highlights five essential foundations for marketers to focus on in 2026, emphasizing consistency, clarity, and community over fleeting trends. It encourages building a recognizable brand that fosters trust and meaningful engagement rather than just chasing reach. Readers are invited to reflect on which strategies they will adopt in the coming year.

This article outlines how brands can effectively connect with Gen Alpha, the generation born after 2010. It emphasizes the importance of playfulness, authenticity, building communities, ensuring safety, and earning coolness through consistent engagement and creativity.

The article outlines how businesses can effectively engage on Reddit by creating a Subreddit, a brand account, and a personified user to interact with the community. It emphasizes the importance of providing value and being a genuine contributor rather than overtly promoting products. Striking a balance between company authority and community trust is crucial for success on the platform.

The article details Athletics NYC's redesign of the S.C. GJØA soccer brand, focusing on modernizing the identity of Brooklyn's oldest youth soccer club. They drew inspiration from the club's maritime history to create a fresh, geometric logo and cohesive design system that resonates with both heritage and today's youth culture.

Square is changing its name to Block to unify its various brands, including Cash App and TIDAL. The new name reflects themes of community, technology, and resilience. The corporate structure and ticker symbol will remain unchanged.

This article outlines predictions for social media in 2026, emphasizing a shift toward bold individuality and maximalist expression. It discusses how brands will adapt to changing consumer preferences by embracing authenticity and community engagement.

This article details how People People designed a flexible branding system for Smål Market, a retail incubator in Seattle. The challenge was to unify six independent businesses under one identity while allowing each to maintain its unique character. The result is a thoughtful design that fosters collaboration and community.

The article discusses how authentic engagement, rather than rigid strategies, fosters real community online. It highlights a recent moment involving Topgolf and Logan that exemplifies this principle. The author shares insights from a podcast episode on why brands often fail to connect meaningfully with their audience.

The article discusses the platform Substack as a premier space for independent writers and creators, highlighting its potential for fostering authentic connections with audiences. It expresses concern that commercial interests from brands could jeopardize the platform's integrity and the unique community it has cultivated.

Studio Glass rebranded The New Forest by uncovering a historical tagline, "Old Yet Ever New," which reflects the area's rich heritage and evolving identity. The studio collaborated with local stakeholders to create a brand strategy that emphasizes stewardship over tourism, integrating local folklore and historical narratives into their design. This approach not only enhances visitor engagement but also fosters a deeper connection between the community and the landscape.

Koto's redesign for Tripadvisor focuses on authentic travel experiences and the voices of its vast community of reviewers. By using relatable imagery and a warmer, friendlier tone, the new identity aims to foster genuine connections with users while enhancing brand visibility without losing its essence.

Vinted has partnered with Studio Kiln to modernize its brand identity while preserving its cherished handwritten logo. The new design emphasizes clarity and adaptability, aiming to enhance user experience across diverse markets while maintaining the brand's community-focused spirit.

Saint-Urbain's rebrand of Massi’s Italian deli draws inspiration from personal childhood memories, incorporating playful illustrations and a thoughtful typographic system. The design reflects a blend of cultural heritage and community spirit, creating a unique identity that resonates with customers and enhances their dining experience.

EIGA has developed an energetic brand for Hanover, aiming to unify the city's diverse cultural sectors and engage its community. Through workshops and discussions, they gathered insights from local stakeholders to create a brand that reflects Hanover's identity and fosters enthusiasm for change.

Erin Condren's marketing strategy successfully transformed a basic planning tool into a lifestyle brand by fostering a community around organization, utilizing user-generated content, and forming strategic partnerships. Through a deep understanding of their target demographic, particularly "aspirational organizers," Erin Condren has cultivated brand loyalty and innovation while maintaining authenticity as they scale.

The discussion emphasizes the importance of authentic engagement in online communities, highlighting that effective commenting should focus on meaningful connections rather than just visibility. Brands are encouraged to genuinely participate in conversations, reflecting their true personality and values, to foster a real sense of community.

Stocks Taylor Benson, led by Glenn Taylor, shifted focus from entering design awards to investing in meaningful community projects through their initiative, Good Deeds. By redirecting resources into pro bono work, they found greater business benefits and community connections than awards could provide.

The Refugee Council's rebranding effort showcases a warm and inviting design that aims to celebrate the contributions of refugees to British society. The new visual identity emphasizes inclusivity and community support, reflecting the organization's mission to advocate for and assist refugees in the UK. Overall, the rebrand serves as a vibrant reminder of the positive impact refugees can have on their new homes.