The "Bike For Brain Health" project features a dynamic visual identity designed by Zoë Boudreau and Jesse Shaw, effectively conveying a message of support for dementia research and care. The innovative branding, centered around a morphing bike graphic, enhances engagement across various platforms and reinforces the event's mission. This thoughtful design exemplifies how art direction can create emotional connections and elevate awareness for important causes.

Designers are increasingly tasked with translating the intangible essence of scent into visual experiences that engage the senses beyond sight. Through innovative art direction and storytelling, brands like D.S. & Durga and Clue Perfumery are redefining fragrance branding by creating compelling narratives and visuals that evoke the emotional and sensory connections associated with scents. This shift moves away from traditional tropes towards more imaginative representations of fragrance.