Designers are increasingly tasked with translating the intangible essence of scent into visual experiences that engage the senses beyond sight. Through innovative art direction and storytelling, brands like D.S. & Durga and Clue Perfumery are redefining fragrance branding by creating compelling narratives and visuals that evoke the emotional and sensory connections associated with scents. This shift moves away from traditional tropes towards more imaginative representations of fragrance.