The article criticizes Marvel for its frequent changes to the Avengers' logo, arguing that these alterations dilute the brand's identity and confuse fans. It highlights the importance of a consistent visual identity in branding and the negative impact of frequent redesigns. The author urges Marvel to maintain a stable logo that resonates with its audience.

The article discusses a new logo design for Google Maps, featuring a more modern and simplified aesthetic. It highlights the changes in color and shape, aiming to enhance user experience while navigating the app. The redesign reflects Google's commitment to keeping its branding fresh and relevant.

Brussels Airlines has unveiled a new brand identity while retaining its iconic logo, aiming to modernize its image without losing recognition. The redesign focuses on enhancing the airline's visual communication, reflecting a commitment to both heritage and innovation in its branding strategy.

Designers express their feelings about having their work redesigned, emphasizing the personal impact and challenges of seeing their creations discarded. While some take a philosophical approach, recognizing the inevitability of change in the industry, others feel disheartened by the loss and the reasons behind redesigns. The discussion highlights the emotional and professional complexities of branding in a rapidly evolving market.