Intertype Studio has redesigned Grey Goose vodka's packaging and branding for the first time since its launch in 1997. The updated bottle features a slimmer design, enhanced sustainability, and a modernized logotype while maintaining the brand’s core identity. The redesign also includes a new high-end vodka product, Grey Goose Altius.

CNBC's new logo replaces the iconic peacock with a minimalist wordmark that has drawn mixed reactions. Critics argue it lacks personality and resembles a sinking ship, while others feel it fits the trend of bland corporate designs. The change comes as NBCUniversal prepares to spin off CNBC into a new company.

BMW introduced a new logo that features a more minimalistic design, reducing chrome accents and shifting to a matte black perimeter. Reactions from fans are divided, with some appreciating the change while others feel it undermines the brand's heritage.

The article criticizes Marvel for its frequent changes to the Avengers' logo, arguing that these alterations dilute the brand's identity and confuse fans. It highlights the importance of a consistent visual identity in branding and the negative impact of frequent redesigns. The author urges Marvel to maintain a stable logo that resonates with its audience.

The article discusses a new logo design for Google Maps, featuring a more modern and simplified aesthetic. It highlights the changes in color and shape, aiming to enhance user experience while navigating the app. The redesign reflects Google's commitment to keeping its branding fresh and relevant.

Brussels Airlines has unveiled a new brand identity while retaining its iconic logo, aiming to modernize its image without losing recognition. The redesign focuses on enhancing the airline's visual communication, reflecting a commitment to both heritage and innovation in its branding strategy.

Designers express their feelings about having their work redesigned, emphasizing the personal impact and challenges of seeing their creations discarded. While some take a philosophical approach, recognizing the inevitability of change in the industry, others feel disheartened by the loss and the reasons behind redesigns. The discussion highlights the emotional and professional complexities of branding in a rapidly evolving market.