The article discusses Doritos' new minimalist packaging strategy, which aims to appeal to health-conscious consumers. By using plain designs and emphasizing natural ingredients, the brand creates an illusion of healthiness and luxury. This approach highlights the influence of packaging design on consumer perception.

This article explores the significance of the unboxing experience and how graphic design impacts customer perceptions. It provides practical tips for creating engaging packaging that enhances brand recognition and encourages sharing on social media.

Intertype Studio has redesigned Grey Goose vodka's packaging and branding for the first time since its launch in 1997. The updated bottle features a slimmer design, enhanced sustainability, and a modernized logotype while maintaining the brand’s core identity. The redesign also includes a new high-end vodka product, Grey Goose Altius.

JDO refined Jameson’s branding and packaging to modernize its presentation while preserving its heritage. The redesign aims to enhance product storytelling, create visual harmony across the range, and appeal to both new and long-time whiskey drinkers.

The article discusses the redesign of Korontini olive oil, aiming to blend its rich heritage with a contemporary look. Designers All Purpose Studio and James Rogers focused on creating a visually appealing product that reflects the quality and tradition behind the olive oil while ensuring it stands out on retail shelves.

Brandon Consultants revamped Fabulosa's branding to resonate with TikTok and Instagram audiences. The new design features vibrant colors, playful aesthetics, and a clear focus on lifestyle appeal, moving away from the clinical look common in cleaning products.

The Edison Agency updated Kettle Chips' packaging to strengthen its premium image and appeal to modern consumers. By refining existing design elements and focusing on authenticity, the agency aimed to enhance brand recognition and taste perception without alienating loyal customers.

This article discusses the redesign of innocent's Super Smoothies packaging, focusing on restoring the brand's simplicity and clarity. The new design emphasizes a redrawn character, a softer wordmark, and vibrant backgrounds to enhance flavor appeal and brand recognition. The goal was to cut through clutter and reinforce the brand's identity.

Gü has launched a global rebrand to strengthen its market presence and reconnect with its premium roots. The redesign focuses on clarity and structure, using color-coded packaging and natural photography to enhance product appeal. This shift comes as the dessert market becomes increasingly competitive.

The new laundry brand Eat Dirt offers a plant-based detergent packaged in colorful illustrated tins. Founded by former ad executives, the brand targets environmentally conscious consumers with a biodegradable formula and a focus on reducing plastic waste. Priced higher than conventional options, it aims to disrupt the eco-detergent market.

Gage Roads has launched "Huey," a mid-strength coastal lager, accompanied by branding and packaging that reflect classic coastal vibes and nostalgia. The design features retro typography, the brewery's mascot, and a clear bottle that enhances the visual appeal, celebrating Gage Roads' connection to its coastal origins and commitment to natural ingredients.

Saintly, previously known as Fohm, collaborated with Universal Favourite to elevate the image of their touchless cleansing foam dispenser, the Divine Dispenser. The rebranding emphasizes cleanliness as a divine experience through Renaissance-inspired visuals and humor, subverting traditional expectations of bathroom products.

Nihilo introduces Esther, a premium rum brand aimed at transforming the perception of rum in the spirits market. By embracing duality and rejecting traditional rum clichés, the branding features unique packaging and design elements, including a striking green cap and a clever optical illusion in the logo. The brand seeks to appeal to a broader audience while still maintaining a distinct identity.

Domino's has unveiled its first major rebrand in ten years, featuring vibrant colors, a custom typeface, updated packaging, and a catchy new jingle by Shaboozey. The rebranding focuses on enhancing its classic identity while introducing modern elements that resonate with consumers. Designers can take inspiration from this approach, which emphasizes refreshing rather than overhauling established brands.

Hatting, a Swedish bread brand, has launched a new dynamic branding designed by IW Agency and illustrator Falko Grentrup to appeal to younger consumers. The design features playful characters and bold typography, aiming to make wholegrain bread feel relevant and exciting in a traditional market.

innocent drinks has undergone a brand refresh led by Derek&Eric and strategist Silas Amos, focusing on simplifying its visual identity after years of fragmentation. The new design emphasizes clarity and consistency, featuring a redesigned logo and a new typeface, aimed at enhancing customer navigation through the brand's diverse product range.

Walk a Thought has created a whimsical identity for Bouquet, a brand of infused flavoured syrups, reflecting the playful and nostalgic essence of its products. Utilizing a mix of vibrant colors, unique typography, and charming illustrations, the branding ensures the syrups stand out in busy cafes while maintaining an artistic and personal touch. The design also extends to packaging and a user-friendly website, enhancing the overall experience of the brand.