Brandon Consultants has revamped Fabulosa's branding to align with modern social media trends, particularly on platforms like TikTok and Instagram. The Manchester agency has shifted Fabulosa’s image from a clinical cleaning product to a vibrant lifestyle brand. The new design strategy, encapsulated in the phrase “turn your ‘to-do’ into ‘ta-da!’,” aims to celebrate the satisfaction of a clean home. Fabulosa, launched in 2019, has already gained a significant following with 183,000 TikTok followers and 270,000 on Instagram, tapping into the growing popularity of cleaning content on social media. The rebranding process involved direct collaboration between Brandon Consultants and Fabulosa's founders, resulting in a five-month design sprint that eliminated traditional pitching. The team identified key consumer insights and developed a new set of product pillars to enhance brand consistency across Fabulosa's expanding portfolio. The design features a bold, kitschy aesthetic, with a refined visual identity that includes a gold wordmark and a vibrant color palette. The previous pale pink has been amplified to a more striking shade, and secondary colors have been selected to evoke specific scents while maintaining a cohesive look. To balance functionality and expression in their extensive product range of over 150 items, Brandon Consultants selected a primary typeface, Acumin Variable, for its bold simplicity, paired with Kangmas Italic for a more expressive touch. The new branding includes fresh iconography and dynamic patterns that connect the products to lifestyle imagery, enhancing their appeal. Fabulosa is currently rolling out this updated design across its entire portfolio, aiming to capture the essence of joy in cleaning.