JDO refined Jameson’s branding and packaging to modernize its presentation while preserving its heritage. The redesign aims to enhance product storytelling, create visual harmony across the range, and appeal to both new and long-time whiskey drinkers.

Big Hug, an independent UK brewer, has launched a new identity designed by JDO to strengthen its mission as a 100% positive impact business. The rebrand, revealed at the London Craft Beer Festival, emphasizes a unified visual system that reflects both the brewery's personality and its commitment to social causes. This strategic redesign aims to attract discerning consumers by blending craft aesthetics with a clear narrative of purpose.