This article discusses how marketing is evolving from the attention economy to the intent economy, driven by AI. It introduces a four-part model for brands to respond to consumer needs in real time, focusing on relevance, distinctiveness, differentiation, and becoming the default option for customers.

Tom Allen, co-founder of Buff, discusses the impact of AI on creativity and the importance of thoughtful motion design in branding. He shares insights on the industry's trends, his pet peeves, and the significance of B Corp certification for their studio.

This article explores the growing trend of tech companies hiring for storytelling roles, like "Head of Narrative," to shape their brand perceptions. It discusses how narrative influences business success, especially in the rapidly evolving AI sector, and argues that effective storytelling should come from leadership and integrated team efforts rather than standalone roles.

Sydney Sloan shares key lessons from her experience as a CMO, emphasizing the rapid shift in buyer behavior due to AI and the evolving role of brand in marketing. She discusses the decline of traditional marketing automation and the need for strategic thinking in go-to-market approaches.

Adobe outlines four key creative trends expected to shape 2026: multi-sensory branding, emotional connections through craft, playful surrealism with AI, and authentic local collaborations. These trends emphasize engaging consumers on multiple levels while fostering genuine connections.

This article explains how to use Claude AI to generate tailored slide decks by connecting it with Gamma and Google Drive. It emphasizes the importance of using custom branding styles to ensure presentations align with your identity, enhancing both efficiency and professionalism.

This article outlines the agenda for Full Circle, a conference aimed at small B2B marketing teams. It highlights sessions focusing on brand strategy, AI integration, content creation, and effective distribution methods, all tailored for teams operating under tight resources.

This article introduces a tool for building high-quality landing pages that look professional and are easy to customize. You can generate designs using AI or edit them manually, ensuring they align with your brand and audience. The process is streamlined to save you time and effort.

This article outlines key digital marketing trends for 2026, including the impact of AI on consumer behavior, the importance of immediate rewards for consumers, and the rise of nostalgic remixes in branding. It emphasizes the need for brands to adapt their strategies to engage younger audiences and provide tangible, sustainable value.

The author reflects on spending $20,000 on branding for his startup during its early stages. He emphasizes the need for a distinctive brand identity in a crowded market driven by AI, suggesting that a human touch in copy and cohesive branding across channels can help stand out.

This article explains how to use Claude's Skills feature to design LinkedIn carousels that reflect your brand. By analyzing existing carousels and generating structured content, you can create visually appealing presentations quickly. The process emphasizes automation while maintaining brand consistency.

The article examines Anthropic's branding approach with Claude, emphasizing its focus on values and user likeability compared to OpenAI's ChatGPT. It discusses how Anthropic's strategy targets B2B markets and leverages a token-based pricing model, positioning itself as a trustworthy vendor in a competitive landscape.

This article details the development of MTCHMKR, a SaaS tool designed to facilitate brand partnerships through a streamlined matchmaking process. The author shares insights on design, user feedback, and the role of AI in creating a consumer-grade product.

Max Ottignon reveals that many designers claim to use AI while actually avoiding it, as it disrupts their creativity. He argues that branding should focus on uniqueness over efficiency, emphasizing that AI is best for performance marketing, not for developing meaningful brands. The creative industry must prioritize quality and distinctiveness to combat apathy towards branding.

Grammarly is rebranding to Superhuman after acquiring Superhuman Mail and launching Superhuman Go. The new identity reflects a shift from a single writing tool to a broader AI-powered productivity suite, featuring a friendly character named Hero as a guiding presence across its products.

This article discusses how startups can build strong brands in a fast-paced media environment dominated by AI. It emphasizes the importance of early brand association, effective storytelling, and hiring growth marketers to maintain relevance and visibility. Founders are encouraged to embrace marketing as a vital component of their strategy.

Emphasizing the importance of brand distinctiveness, the article argues that relying solely on AI for marketing can lead to a generic and forgettable brand identity. Entrepreneurs are encouraged to blend human creativity with AI efficiency to create memorable and emotionally resonant brands that stand out in a crowded marketplace.

Designers are navigating the integration of AI in their creative processes, with Matt Sanders emphasizing the need for intentional use of these tools. The EDEN loop framework—Explore, Diagnose, Elevate, Nurture—guides designers in balancing AI's advantages while maintaining the authenticity of brand storytelling.

As AI-generated content increases on social media, brands must adapt by utilizing these tools with clarity and purpose. Chris Bower from dentsu emphasizes the importance of integrating AI into creative processes while remaining aware of consumer expectations for fast and intuitive experiences. To thrive in the evolving landscape, brands should experiment with AI and rethink their operational models to deliver cohesive, personalized interactions.

Pentagram has developed a smart and elegant brand identity for TwelveLabs, an AI video company that redefines how video is perceived. By focusing on the concept of "video as volume," they created a visual language that effectively conveys complex technology in an accessible manner, appealing to a diverse audience from engineers to creatives.

AI is revolutionizing marketing by providing a range of innovative tools that enhance branding, content creation, and advertising strategies. During Cliff Worley's AI Tools Workshop, participants learned about various applications, including branding kits, ad performance tracking, and sales enablement tools, emphasizing the importance of integrating AI without losing authenticity. The session highlighted that the most successful teams will empower marketers with AI rather than replace them.

AI and algorithms have transformed modern branding by prioritizing visibility and trend-chasing over authentic storytelling and emotional connections. While brands leverage data to engage consumers, the challenge remains to balance algorithm-driven strategies with genuine human creativity to maintain meaningful connections. The future of branding lies in utilizing AI as a supportive tool rather than a replacement for human emotion and storytelling.

Unilever is establishing 21 AI-powered graphic design studios globally by 2026, created by IPG Studios to enhance its marketing efforts. The studios, named Sketch Pro, aim to work alongside designers rather than replace them, utilizing advanced AI tools to produce high-quality content more efficiently.

Tom Gilbert shares six key design lessons learned from the Cannes Lions festival, emphasizing the transformative role of technology, the evolution of brand purpose, and the importance of cohesive brand identity. He highlights the necessity for brands to adapt to changing consumer expectations and the integration of AI in design processes while maintaining emotional connections.

"Dark Moding" has emerged as a trend among AI-first brands, characterized by black backgrounds and light text, reflecting a futuristic and intelligent aesthetic. While many companies in the AI space adopt this design language, there are exceptions, prompting a discussion on whether brands should reconsider their color palettes as they pivot towards AI. Marketers are encouraged to assess their audience's preferences, especially given the growing popularity of dark mode among younger and technical users.

Artificial intelligence faces significant branding challenges due to its cumbersome name and the ambiguity of its abbreviation "AI," which can be confused with names like "Al." This article explores the linguistic and branding issues surrounding AI and the potential need for a rebranding before artificial general intelligence becomes mainstream.

Join industry experts as they discuss the transformative impact of AI on marketing, revealing insights from 2025 research on how brands are enhancing productivity and maintaining creativity. Key topics include the allocation of AI budgets and strategies for brand consistency in a rapidly evolving landscape.

Studio Freight created a unique campaign for Perplexity's browser, employing a cosmic theme to visualize the user experience without showcasing specific product details. By using AI-generated visuals and innovative design techniques, the team emphasized the emotional contrast between space and earth, future and past, while fostering a fast-paced collaborative environment for development.