Smörgåsbord Studio undertook the rebranding of AFC Ajax, crafting a visual identity that honors the club's rich heritage while embracing contemporary design principles. The project included developing a custom typeface, a graphic kit, and various design elements that reflect Ajax's philosophy of "Total Football," aiming for a cohesive and adaptive aesthetic across different contexts.

Sky Sports has introduced a new visual identity aimed at creating a more welcoming brand and appealing to younger audiences. The rebranding, which includes the new typeface Sky Sports Sans, seeks to unify the brand across various sports while enhancing its premium presentation and engaging fans beyond live events.

Continuous has developed a new brand identity for the inaugural World Boxing Championships held in Liverpool, blending local culture with a prestigious global image. The brand emphasizes community, skill, and fairness in amateur boxing, distinguishing it from professional boxing's showmanship. The design features a simple yet flexible visual language that resonates with both local and international audiences.