Tom Allen, co-founder of Buff, discusses the impact of AI on creativity and the importance of thoughtful motion design in branding. He shares insights on the industry's trends, his pet peeves, and the significance of B Corp certification for their studio.

Nike's "North American Voices" showcases the power of motion design in internal storytelling, uniting diverse narratives through a cohesive visual identity. Developed by North Sea Air and Athletics, the project features tailored animations and design elements that enhance each team's unique voice while maintaining brand consistency. The initiative illustrates how strategic motion design can transform internal communications into impactful narratives.

Non Studio's rebranding of Fletcher + Munson showcases innovative motion design through a minimalist brand video that effectively translates auditory experiences into abstract visuals. By utilizing simplified sound elements and clean animations, the project emphasizes the brand's identity and innovative philosophy, creating a cohesive and immersive viewing experience. This rebrand exemplifies the power of thoughtful motion design in crafting a memorable brand identity.