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Disney announced a new vertical video format for its platforms, inspired by TikTok, to enhance user engagement across various content types. They also introduced tools for advertisers, including a video generation tool and a measurement system to improve campaign effectiveness.
This article discusses a study exploring how visual generative AI (genAI) influences ad performance. It found that ads created from scratch by genAI outperformed human-made ads in click-through rates, while modified ads showed no significant improvement. Notably, labeling ads as AI-generated decreased consumer interest significantly.
YouTube Shorts now generates more revenue per watch hour than traditional videos, according to CEO Sundar Pichai. The platform's advertising strategies have led to higher purchase rates among teens compared to competitors like TikTok, and its foray into live sports has attracted massive audiences. YouTube's subscription services are also growing, contributing to its overall revenue.
Coca-Cola is releasing another AI-generated holiday ad that fails to deliver the charm of its classic campaigns. The new commercial features a mix of poorly animated animals and inconsistent visuals, drawing criticism for its lack of quality. Despite previous backlash, the company continues to prioritize speed and cost-effectiveness in its advertising.
A study by Oxford Road and Podscribe shows that YouTube podcast views are 18-25% less effective in driving purchases compared to audio podcast ads. Audio ads engage listeners more actively, leading to better brand recall and sales impact.
This article discusses early trends for Super Bowl 60 ads, highlighting brands like MrBeast and Svedka's first fully AI-generated commercial. It notes the shift toward fan-driven marketing and brand reintroductions by companies like Ritz and Grubhub. The piece emphasizes the importance of creativity and human connection in this year's campaigns.
The article outlines Microsoft's approach to user privacy, detailing how it and its partners use cookies and data for personalized advertising and content delivery. Users can manage their consent preferences and understand how their information is processed for various purposes.
Gethookd is an AI platform that streamlines the ad creation process by integrating research, production, and testing into one tool. It allows users to analyze competitors, generate ad scripts, and create images quickly, helping eCommerce brands boost their advertising effectiveness.
This article explores the revival of AdTech driven by AI advancements. It discusses how new advertising platforms and specialized inventory are emerging, fueled by improved intent signals and the need for fresh infrastructure that fits conversational AI. The piece highlights the potential for targeted advertising in vertical markets like healthcare and finance.
This article contains links to various sections of the YouTube website, including information about copyright, advertising, and user policies. It outlines how users can engage with the platform and access support resources. The copyright notice indicates ownership by Google LLC as of 2026.
PayPal is leveraging its transaction graph to offer advertisers insights based on actual purchases instead of just clicks or impressions. This approach allows brands to track the entire customer journey and measure campaign effectiveness more accurately. Early results show significant increases in transaction spend for companies like Ulta Beauty.
YouTube is generating substantial revenue but struggles to attract big TV advertisers and gain prestige like Netflix. The article discusses YouTube's past original programming efforts, the changing landscape with creators producing their own content, and the potential benefits of reviving original content to appeal to advertisers and enhance its entertainment legitimacy.
The article breaks down Ro's approach to their Super Bowl ad, highlighting the economic rationale behind it and how they measure success. It emphasizes the ad's potential to rapidly increase brand awareness and future marketing efficiency while addressing the financial risks involved.
This article discusses the growing trend of AI-generated content, often labeled as "slop," and its impact on social media engagement. It highlights the potential for marketers to leverage this content style for effective advertising while emphasizing the importance of creativity and emotional resonance in campaigns.
The article questions whether the anticipated impact of privacy regulations on the advertising industry has been overstated. Despite various fines for privacy violations, the author argues that the industry continues to operate largely as before, with brands adapting to changes in data practices and consumer trust becoming increasingly important.
This article discusses research on programmatic advertising, highlighting key trends and benchmarks for 2026. It outlines what top-performing marketers are doing differently and offers insights into budget expectations and performance advancements.
Amazon Ads is gearing up for upfront discussions with advertisers at CES in Las Vegas. VP Alan Moss highlighted the importance of listening to clients' needs for the coming year, focusing on big brand moments and live sports sponsorships.
This article discusses a study showing that humor in B2B ads can boost brand likability and engagement. Funny ads, especially those related to the product, outperform traditional ads by increasing positive attitudes and interest among potential buyers. The findings highlight the importance of humor in connecting with B2B audiences.
The article analyzes OpenAI's ChatGPT monetization methods, comparing affiliate links to personalized advertising. It argues that personalized ads offer a more scalable and consumer-aligned revenue model for chatbots, highlighting the need to rethink assumptions about chatbot functionality and data use.
A study by Samsung Ads and OMG Australia shows that Connected TV home screen ads capture 2.5 times more active attention than linear TV and significantly reduce wastage compared to social media. The findings highlight the importance of screen size and ad placement in driving viewer engagement.
Amazon's advertising revenue is booming, with a 22% growth in Q4, driven by strong performance in both retail media and Prime Video ads. However, the company's massive investment in AI raises questions about the long-term returns on these expenditures and the sustainability of its growth amidst market skepticism.
Vaseline's unexpected popularity on TikTok has prompted Unilever to shift its advertising strategy. The company is investing more in content creators and social media engagement, moving away from traditional advertising methods like TV and print. This reflects broader changes in how consumers engage with brands online.
McDonald's released an AI-generated Christmas ad that many viewers found unsettling and poorly executed, focusing on the negatives of the holiday season. The backlash led to widespread criticism and the removal of the ad from public platforms.
This article explains how to transform standard ads into interactive banners in three steps. You upload your creative, they enhance it using AI, and then you can launch it in Google Ads. They offer a performance guarantee, promising a 30% reduction in cost-per-click or your money back.
Google will allow ads for prediction markets in the U.S., but only for exchanges regulated by the CFTC and certified brokers. Advertisers must adhere to strict compliance standards set by both federal regulations and Google's policies.
OpenAI is testing an advertising feature within ChatGPT, potentially reshaping its free user experience. The ads, which may include personalized promotions, could initially appear in search results. With a growing user base, this move aims to replicate the ad model seen in Google Search.
Grüns, valued at $500M in just 20 months, targets six distinct customer segments with tailored landing pages for each. This approach includes specific messaging and testimonials, allowing customers to feel the product addresses their unique needs, leading to significant revenue growth and lower acquisition costs.
This article outlines how Microsoft and its partners use cookies to collect and process user data for personalized advertising and content. It details the types of data collected, how it’s used, and provides options for users to manage their consent preferences.
This article discusses how brands can effectively engage multicultural consumers, who expect authentic representation in advertising. It outlines three key strategies: collaborating with diverse creators, using augmented reality for self-expression, and addressing social issues that matter to these audiences.
The article profiles Bindery, a New York agency that integrates strategy, creative, and production to create cohesive advertising campaigns. Founder Greg Beauchamp discusses how this approach allows brands to connect more deeply with audiences by reflecting their emotions and experiences.
This article discusses predictions for the fintech industry in 2026. It also outlines how cookies on the website function, detailing the types of cookies used and their purposes, including necessary, performance, and targeting cookies.
OpenAI is considering introducing sponsored content in ChatGPT, potentially prioritizing ads over accurate information in responses. Internal discussions reveal concerns about user trust and strategies to minimize disruption, such as delaying ads until after initial queries.
MediaPet helps businesses create video ads using AI. It generates scripts, images, and videos tailored for marketing campaigns. This tool streamlines the content creation process for professional advertising.
The US Army has transformed its recruitment strategy through a revamped marketing approach led by the Army Enterprise Marketing Office and DDB Chicago. This overhaul has resulted in the Army exceeding its recruitment goals for two consecutive years, using modern advertising techniques and a focus on storytelling that resonates with young Americans.
A study from Columbia University shows that GenAI-generated ads perform similarly to those created by humans. This suggests that AI can effectively replace traditional ad creation without sacrificing quality. The findings could influence how advertisers approach content development in the future.
The article discusses how brands can leverage negative feedback, like critiques of employee uniforms, to boost ad engagement. By embracing these insults, companies may increase their ad click-through rates by up to 27%.
The article discusses how user acquisition has shifted focus from bids and targeting to the importance of creative content. It argues that the effectiveness and volume of creative assets now determine success in scaling campaigns. This change emphasizes the need for high-quality, engaging creative work to stand out.
This article explores potential funding models for the BBC as it approaches its charter renewal in 2027. Key options include limited or extensive advertising, tiered subscriptions, partnerships with other media, and changes to the current license fee. The piece highlights the challenges and implications of these funding changes on the BBC's role as a national broadcaster.
Shopify is launching Agentic Storefronts, which will allow merchants to provide structured product data to generative AI platforms. This integration enables customers to discover and buy products directly within AI chat interfaces, streamlining the shopping experience.
This article outlines key insights from a webinar discussing the evolution of programmatic advertising as we head into 2026. Experts will analyze 2025's developments, focusing on AI integration, budget shifts, and measurement challenges, while providing actionable strategies for brands and agencies.
YouTube CEO Neal Mohan announced a restructuring of the platform, creating new product teams and offering voluntary buyouts to employees. While no jobs are being cut immediately, the move reflects the impact of AI on the industry, following Amazon's workforce reduction announcement.
OpenAI is charging advertisers about $60 for every 1,000 impressions on ChatGPT, significantly higher than Meta's typical rates. Advertisers will receive limited performance data, focusing more on brand awareness rather than direct conversions. The rollout will target large brands first while excluding ads from sensitive topics and users under 18.
OpenAI's Mark Chen acknowledged user complaints about promotional messages in ChatGPT, asserting the company has turned off these suggestions while refining the model. Executives emphasized that there are no current ads or ad tests, despite user skepticism. A recent internal memo from CEO Sam Altman also shifted focus away from advertising to improve ChatGPT's quality.
Google Ads launched the Investment Strategy tool, which offers short-term budget change suggestions for campaigns. It focuses on immediate performance impacts over the next week and allows advertisers to see all budget-restricted campaigns in one view. While it’s useful for quick adjustments, caution is advised as the projections may not fit every advertiser's specific needs.
Meta is projected to make 10% of its 2024 sales, around $16 billion, from ads promoting scams and banned products. Internal documents revealed that the company faces challenges in managing these deceptive ads while expressing concerns about the impact on its revenue if they were removed. A spokesperson claimed the figures were rough estimates and emphasized the company's efforts to combat fraud.
Nick Theriot shares a streamlined approach to scaling ad campaigns on Meta with a clean, seven-part system. His insights emphasize clarity in account structure, creative testing, and the importance of quality ads over quantity.
Meta's recent quarterly report shows strong user growth and increased ad revenue, driven largely by AI advancements. Despite a significant tax charge, their expenses are rising, particularly in R&D for AI and Reality Labs, where losses continue but show potential for improvement.
Tubi's 2025 Retail and Holiday Study reveals that nearly half of viewers make purchases after seeing ads while streaming. The study shows strong connections between brand trust, nostalgia, and spontaneous shopping among a diverse audience. Many viewers plan to cut streaming subscriptions but still intend to spend on gifts.
A federal judge sided with Gannett and other publishers in their antitrust lawsuit against Google, ruling that the company unlawfully monopolized digital advertising technology. This decision follows earlier findings that Google harmed competition and publishers by controlling ad placement systems. Gannett now seeks damages based on this ruling.
This article discusses how Google Ads has evolved from a keyword-centric model to one focused on user intent. It explains that advertisers need to structure campaigns around the goals behind user searches, rather than just the keywords themselves, to effectively engage with potential customers.
This article explains how to effectively use fear marketing by addressing genuine fears that potential customers already have. It distinguishes between ethical fear marketing and manipulation, emphasizing the importance of offering clear solutions to alleviate those fears.
The article details Microsoft's approach to data privacy, emphasizing their use of cookies and third-party vendors to collect user data for personalized ads and content. Users can manage their consent preferences and learn how their data is shared with 852 partners for various purposes.
This article discusses key trends in Facebook advertising for 2026, emphasizing the importance of clean data, effective audience targeting, and authentic creative. It highlights how businesses can leverage smarter AI tools to optimize their campaigns and stand out in a competitive landscape.
This article critiques the notion that OpenAI is facing financial difficulties, arguing instead that the company is shifting toward an ad-driven model. It analyzes OpenAI’s expected revenue from ads and compares its potential ad strategy to existing platforms like Meta and Twitter.
This article explores how advertising has shaped Thanksgiving meals over the years, focusing on key foods like turkey, cranberry sauce, and pumpkin pie. It highlights the role of marketers in establishing and promoting these traditions since the holiday's inception.
This article explores how brands use AI to enhance marketing efforts, from generating engaging product images to creating video content. It highlights real-world examples where AI helped solve specific challenges, streamline processes, and improve customer engagement while emphasizing the need for human oversight in creative decisions.
A new analysis from the IPA Effectiveness Databank reveals that higher brand trust leads to greater business success. The research, based on 25 years of advertising data, shows campaigns that boost brand trust often see increased sales, market share, and profits.
The article argues that sponsoring LinkedIn posts without boosting them as thought-leader ads wastes potential reach. It emphasizes the importance of turning well-performing organic content into paid ads to maximize visibility and engagement. The author shares insights on how to effectively use LinkedIn Ads and highlights a partnership with Closing Media for ad support.
This article details the evolution of Amazon's advertising business, which started hesitantly in 2006 and has now become a major player in digital advertising. It highlights key decisions and challenges faced by the company as it transitioned from outsourcing ads to becoming a dominant force alongside Google and Facebook.
Coca-Cola used AI to recreate its iconic "Holidays Are Coming" ad, sparking debate over the trade-off between efficiency and emotional authenticity. Critics labeled the AI-generated content as "soulless," questioning whether AI can truly capture the spirit of the holidays. The brand's attempt to innovate has raised uncomfortable questions about consumer connection and long-term brand perception.
The advertising industry is experiencing significant changes as digital channels continue to grow, while traditional TV faces declines. Despite overall growth projections, the shift in ad revenue toward digital platforms threatens Hollywood's position in the market. Key challenges include the maturation of streaming growth and uncertainties around tariff policies and pharmaceutical advertising rules.
Brands are using YouTube to enhance their Super Bowl advertising strategy beyond traditional 30-second spots. With a focus on engaging creators and cultural moments, YouTube offers unique sponsorships and expanded reach through its AdBlitz program and viewer engagement in live sports.
This article explores how to optimize brand-building campaigns on Meta using data-driven insights. It highlights the importance of campaign objectives, creative types, and frequency in influencing brand metrics like awareness and purchase intent. The findings underscore the value of both high-quality and low-fi creatives within targeted audiences.
PJ Accetturo argues that AI is dramatically shifting the advertising industry, making high-budget shoots obsolete. He emphasizes that smaller teams can now produce creative content quickly and cheaply, allowing more people to enter the field and disrupt traditional hierarchies.
This article shares unconventional marketing tactics that leverage competition and humor to drive engagement. It highlights strategies like showcasing customer migrations, using clever social media tricks, and creating humorous ads that poke fun at competitors. Each tactic is designed to boost visibility and appeal to audiences.
Uber Advertising is launching Uber Intelligence, a new insights platform that helps marketers analyze data from rides and deliveries while maintaining user privacy. The platform, developed with LiveRamp, allows advertisers to combine their own data with Uber's to gain insights into customer behavior. Uber projects its ad business will generate $1.5 billion in revenue this year.
System1's analysis reveals that short Super Bowl ad teasers, lasting 6-15 seconds, are less effective at creating emotional connections compared to longer ads. The study suggests brands should consider 20-40 second spots and start advertising earlier to maximize impact and memory retention.
This article shares reflections from a Thoughtworks event, highlighting discussions on AI's impact on understanding, the potential of code-less software libraries, and the influence of advertising on AI interactions. It also touches on civil unrest in Minnesota, emphasizing community resilience against escalating violence.
The article highlights innovative marketing campaigns from the past week, including a viral fake brainstorming session featuring Timothée Chalamet and clever ad strategies like misspelled URLs and entertaining waiting experiences. It emphasizes how unconventional ideas can capture attention and engage audiences.
This article discusses how companies like Google and Meta are embedding AI into their services without giving users control over its use. It highlights concerns about privacy, personalized advertising, and the potential impacts on users as they navigate a heavily AI-influenced digital landscape.
The article discusses how AI-generated ads have become mainstream, with major companies like Google and Coca-Cola adopting the technology. It highlights the controversy surrounding Taylor Swift's use of AI in her marketing, the increasing prevalence of AI in advertising, and the ongoing challenges and limitations of AI ad production.
Meta shows users about 15 billion fraudulent ads daily, despite acknowledging the issue. Internal documents reveal the company is hesitant to fully combat fraud due to potential revenue loss, while regulators are increasing pressure for better protections.
The article outlines a proven strategy for generating over $1M in pipeline using LinkedIn with a modest ad budget. It emphasizes the importance of consistent content creation, engaging with your target audience, and leveraging partnerships to expand reach. Key steps include posting founder-led content, collaborating with influencers, and actively connecting with engaged users.
This article details a mini course on producing AI video ads that generate leads, using a real example from a client, HiBob. It covers the entire process, including identifying pain points, exaggerating them for impact, generating visuals, and crafting voiceovers with specific AI tools.
Muze AI is a performance marketing platform that automates the creation and optimization of ads for Meta and Google. It replaces traditional agencies, offering quick ad generation and continuous optimization at a fraction of the cost. Users can manage multiple clients from a single dashboard.
LBB's editorial team highlights their favorite US ads from 2025, featuring campaigns from Apple TV, Coors Light, and Uber. The selections focus on creativity and cultural relevance, showcasing how these ads resonated with audiences throughout the year.
This article explains that a lower click-through rate (CTR) can sometimes be more beneficial for pay-per-click (PPC) advertising campaigns. It emphasizes the importance of attracting qualified clicks and focusing on conversion rates rather than merely chasing high CTRs. The piece also highlights the need for B2B companies to pre-qualify their audience for better results.
New research highlights that low-frequency advertising in streaming fails to build effective brand memory. It argues that high exposure frequency is essential for long-term brand impact, a factor often overlooked in modern marketing strategies. The study found that brands shifting from linear TV to streaming experienced declines in site visits, indicating the importance of frequency.
Meta's new Lattice system integrates ad delivery across platforms, enhancing performance through better signal processing. Advertisers must focus on providing stronger first-party data and creative that drives engagement, as the system learns more quickly than most can adapt.
Mark Zuckerberg and Andy Jassy are vying for dominance in digital advertising. Zuckerberg promotes Meta's AI capabilities to attract ad budgets, while Jassy showcases Amazon's tools and data advantages, aiming to disrupt traditional advertising channels. Both leaders are eyeing a bigger share of the market, but Amazon's unique position could give it an edge.
Automakers are increasingly integrating ads into infotainment systems, seeing them as a new revenue source. Some companies are even exploring ways to tailor ads based on in-car conversations and user data. This trend raises concerns about privacy and driver distraction.
This article discusses Laurence, a service that optimizes Amazon PPC campaigns using advanced math and real-time data analysis. It highlights case studies showing significant sales growth and contrasts Laurence's approach with traditional agencies that rely on outdated methods.
A judge ruled that Tesla's use of "Autopilot" and "Full Self-Driving" is misleading, suggesting the cars can drive themselves. The California DMV has mandated a name change to avoid a sales ban in the state. Tesla has already renamed "Full Self-Driving Capability" to "Full Self-Driving (Supervised)" but still needs to address the Autopilot branding.
Major U.S. retailers like Target and Best Buy are revamping their business models to focus on online fulfillment and advertising. They are launching new marketplace options and improving delivery speeds to better compete with Amazon. This shift integrates retail media as a core part of their strategy.
OpenAI is planning to test advertisements in ChatGPT, with initial trials set for 2026. Insiders report that CEO Fidji Simo has discussed plans for sponsored content, despite previous user backlash over undisclosed promotions. The company aims to create ad formats that maintain user trust while generating revenue.
This article outlines three updates to Google's Performance Max campaigns aimed at enhancing ad performance. It covers new experiment options, audience exclusions, and product overlap insights, providing advertisers with tools to optimize their strategies.
This article outlines the steps for planning and executing an out-of-home advertising campaign, particularly through billboards. It emphasizes the importance of frequency, lead time, and targeting specific locations to create a strong brand presence. The piece also highlights the financial commitment required and offers a framework for successful campaign execution.
Brands should expand their measurement of retail media effectiveness beyond just return on ad spend (ROAS). A study by Criteo suggests using metrics like average order value and the number of new-to-brand shoppers for a more comprehensive view of ad performance.
This article discusses how an unconventional ad that says "DON'T BOOK A DEMO" effectively captures attention by leveraging reactance theory and creating curiosity. It highlights the importance of using low-pressure approaches like video demos to engage potential customers without the typical sales pressure.
The article examines how Super Bowl advertising has evolved in a data-driven world. It discusses how brands like Dunkin' and CeraVe leverage social media and pre-campaign buzz to enhance the impact of their ads, turning them into components of broader digital strategies rather than standalone events.
This article explores how AI-generated ads are flooding social media, prioritizing quantity over quality. As brands leverage this technology for low-cost marketing, a divide emerges between established companies using AI creatively and those producing bizarre, low-effort content. This shift threatens consumer trust and challenges the traditional advertising landscape.
Koah introduces an advertising model for GenAI chat applications, enabling them to integrate context-aware ads within conversations. This approach offers developers a new revenue stream beyond subscriptions, enhancing user experience while generating significant revenue.
The article discusses recent AI model releases, highlighting Anthropic's Claude Opus 4.5 and its unique "soul document" approach. It also touches on challenges with AI regulations, the slow adoption of some models, and the introduction of ads in ChatGPT.
The article reviews the best and worst commercials from Super Bowl 60, highlighting Google's emotional ad for its AI service as the standout. Coinbase and Ai.com received failing grades for unclear messaging about their products. Overall, the commercials emphasized themes of kindness and community.
The article argues that remarketing is becoming an outdated tactic in advertising. Many advertisers misuse it, often not realizing that a significant portion of their budget is already allocated to remarketing activities, leading to inflated performance metrics. It suggests focusing on broader audience targeting for more effective results.
Brands like Gushers, Pringles, and Columbia Sportswear are revisiting past ad campaigns to connect with consumers through nostalgia. Marketers believe tapping into familiar themes can help resonate with audiences and stand out in a crowded market.
A study by System1 and Jellyfish reveals that AI-produced ads score better in testing than conventional ads, averaging 3.4 stars compared to 2.3. The research shows that AI ads, created by professionals, can evoke strong emotional responses and may challenge the perception of AI as producing low-quality work.
At CES 2026, marketers discussed the rise of agentic AI in media transactions, viewing it as a practical business tool despite its early stage. The role of creators is evolving, with influencers transitioning into media companies, while retail media budgets are shifting to incorporate off-site placements and better measurement.
An advertising agency created 50 quirky commercials for Mr. Submarine's 50th anniversary, despite a low budget and questionable logic. They embraced the chaotic, nostalgic charm of the brand, featuring local celebrities and a mix of humor and sincerity. The project became a fun love letter to Chicago, generating laughter and local buzz.
This article discusses research on video ads, highlighting that those which evoke empathy, feature sound and dialogue, and balance emotional storytelling with logical conclusions are more liked. It emphasizes the importance of the first ten seconds and suggests that high-priced products benefit from emotional messaging, while low-priced ones suit rational narratives.