Google Ads is now flagging low-quality images used in advertising campaigns to enhance the overall quality of ads displayed on its platform. Advertisers are encouraged to use high-resolution and visually appealing images to improve engagement and effectiveness. This initiative aims to maintain a standard of excellence across Google Ads and improve user experience.

Microsoft Ads has introduced new website exclusion tools aimed at enhancing the targeting capabilities for search and audience ads. These tools allow advertisers to exclude specific websites from their campaigns, providing greater control over ad placements and improving overall campaign performance.