A new IPA report reveals that only 8% of UK advertising agency employees are over 51, highlighting a significant age imbalance compared to the overall workforce. The report suggests five strategies to address age discrimination in the industry, emphasizing the importance of inclusivity and the value of experienced professionals.
American Eagle's recent campaign featuring Sydney Sweeney has sparked significant backlash due to its perceived sexualization and racial implications. Critics argue that the campaign's messaging, particularly the play on "genes," suggests a troubling superiority narrative, overshadowing its philanthropic intentions. Marketers are advised to learn from this controversy to enhance inclusivity and sensitivity in their campaigns.