Uber Advertising is launching Uber Intelligence, a new insights platform that helps marketers analyze data from rides and deliveries while maintaining user privacy. The platform, developed with LiveRamp, allows advertisers to combine their own data with Uber's to gain insights into customer behavior. Uber projects its ad business will generate $1.5 billion in revenue this year.

This article lists essential marketing books updated for 2026, emphasizing practical knowledge over theoretical MBA content. The author shares personal insights and rules for selecting impactful reads that enhance marketing strategies and inspire further exploration.

Extremely short video ads, lasting 10 seconds or less, can increase traffic and engagement by up to 40% compared to longer ads, all while being more cost-effective. The article suggests that marketers should focus on these brief formats to enhance their advertising strategies.