Pepsi MAX has launched a groundbreaking advertising campaign called 'Bring Out The Flavour', co-created with influential online creators rather than traditional celebrities. This approach shifts creative control to the community, reflecting a new era of authenticity and engagement in advertising.

LinkedIn has launched a new feature allowing advertisers to promote content created by influencers through its BrandLink tool. This initiative aims to enhance brand engagement and visibility by leveraging the reach of influential creators on the platform. Advertisers can now seamlessly integrate influencer content into their marketing strategies to reach targeted audiences more effectively.

A recent study reveals that "petfluencers," or pets featured in social media posts, are generally viewed as more trustworthy than human influencers. The research found that advertisements featuring pets garnered greater viewer engagement and were preferred by consumers, attributing this preference to the perceived sincerity and authenticity of pets compared to humans. As influencer fatigue grows among audiences, petfluencers present a promising alternative for brands seeking genuine endorsements.