Pinterest Academy has launched new courses and webinars tailored to enhance advertising skills, featuring four distinct learning paths focused on various marketing objectives. Recent additions include a webinar on utilizing Pinterest Predicts 2025 for creating culturally relevant content. The platform continues to expand its offerings, providing resources in multiple languages.

Pinterest is testing a new AI feature that enables advertisers to transform their product catalogs into shoppable collages. This innovative tool aims to enhance user engagement and streamline the shopping experience on the platform, allowing brands to showcase their offerings in a visually appealing format. The feature is designed to leverage Pinterest's visual discovery capabilities to drive sales and improve advertising effectiveness.

Pinterest is enhancing its platform with new innovations aimed at driving business growth, particularly among Gen Z users. The introduction of AI tools, improved ad formats, and enhanced insights will help advertisers optimize campaigns and expand their reach effectively. Brands like IKEA and Sephora have already seen significant returns on investment through Pinterest's Performance+ solutions.