Nick Theriot shares a streamlined approach to scaling ad campaigns on Meta with a clean, seven-part system. His insights emphasize clarity in account structure, creative testing, and the importance of quality ads over quantity.

The article highlights innovative marketing campaigns from the past week, including a viral fake brainstorming session featuring Timothée Chalamet and clever ad strategies like misspelled URLs and entertaining waiting experiences. It emphasizes how unconventional ideas can capture attention and engage audiences.

Brands are using YouTube to enhance their Super Bowl advertising strategy beyond traditional 30-second spots. With a focus on engaging creators and cultural moments, YouTube offers unique sponsorships and expanded reach through its AdBlitz program and viewer engagement in live sports.

LBB's editorial team highlights their favorite US ads from 2025, featuring campaigns from Apple TV, Coors Light, and Uber. The selections focus on creativity and cultural relevance, showcasing how these ads resonated with audiences throughout the year.

Brands like Gushers, Pringles, and Columbia Sportswear are revisiting past ad campaigns to connect with consumers through nostalgia. Marketers believe tapping into familiar themes can help resonate with audiences and stand out in a crowded market.

Google is urging advertisers to abandon complex campaign structures in favor of simplified setups that leverage AI. The company argues that granular targeting limits performance and data efficiency. This shift threatens the established practices of digital marketing agencies and in-house teams.

Google Ads has introduced a new feature that allows advertisers to create budget segments, enabling them to allocate their budget more effectively across different campaigns or periods. This feature is designed to help optimize spending and improve overall campaign performance by offering more granular control over budget distribution. Advertisers can now customize their budget settings based on specific needs and objectives.

Brands are creatively engaging with the Halloween season through a variety of humorous and spooky campaigns. From Huggies' horror-themed audio ads to McDonald's Halloween Boo Buckets, companies are embracing the festive spirit with playful promotions and unique collaborations, showcasing their products in a fun, seasonal context.

The Haus analysis reveals that while Meta's advertising platform generally shows incrementality in driving sales, the shift towards automated campaigns like Advantage+ may not improve incremental efficiency for all brands. Data from 640 incrementality tests indicates that although Advantage+ performs well in new customer acquisition, many brands still see better returns from traditional Manual campaigns in terms of overall efficiency. The findings underline the importance of understanding individual business performance relative to Meta's automated tools.

Meta's Web & App campaigns are an underutilized feature that simplifies ad management by allowing users to set both app and web destinations at the ad level, enabling better conversion tracking and efficiency. By consolidating campaigns across platforms, marketers can achieve significant cost-per-acquisition reductions and streamline their efforts, ultimately leading to more effective advertising strategies.