PayPal is expanding its advertising business, leveraging its extensive transaction data to sell ads to clients like Mercedes-Benz, Walmart, and DoorDash. Led by Mark Grether, the new division aims to enhance targeted advertising capabilities across PayPal and Venmo, while also extending its services to European markets. The company emphasizes its unique data advantage over traditional retail giants to attract corporate customers and drive revenue growth.

PayPal is launching a retail media solution aimed at empowering small businesses to tap into the burgeoning $100 billion retail media advertising market. This initiative will allow these businesses to leverage PayPal's platform for targeted advertising, enabling them to reach new customers and compete effectively in the digital advertising landscape.