Meta plans to monetize WhatsApp by introducing advertisements in the app's Updates section, despite assurances that personal messages will remain private. Privacy experts express skepticism, citing Meta's history with data handling and the potential risks associated with ad-targeting based on user data.

Advertisers are increasingly turning to WhatsApp as a platform for ads, capitalizing on the app's substantial user base and engagement levels. The shift signifies a growing trend in digital marketing strategies, where messaging apps are seen as valuable channels for reaching consumers. Brands are exploring innovative ways to integrate advertisements into the messaging experience while maintaining user privacy and trust.

WhatsApp is set to introduce advertising within its Status updates, allowing businesses to promote their products and services to users. This move aims to generate revenue for the platform while providing new advertising opportunities for brands. The feature is expected to roll out in the coming months, enhancing the monetization strategy of the popular messaging app.