Google Ads has introduced a new feature that allows advertisers to create budget segments, enabling them to allocate their budget more effectively across different campaigns or periods. This feature is designed to help optimize spending and improve overall campaign performance by offering more granular control over budget distribution. Advertisers can now customize their budget settings based on specific needs and objectives.

The traditional guideline on the ideal number of ads has become obsolete due to Meta's new approach with its Andromeda system, which encourages creative diversification. Advertisers are now finding success with significantly more ads in a single ad set, prompting a reevaluation of budget considerations and ad strategies.