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tagged with all of: advertising + audience-engagement
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Brands are increasingly spending more on advertising campaigns that yield less effective results, as the cost of ad placement rises. This trend raises concerns about the return on investment for advertisers in a competitive market where audience engagement seems to be waning.
The article discusses the growing importance of unified advertising strategies in Connected TV (CTV) and highlights the role of platforms like YouTube in broadcasting significant moments. It emphasizes how leveraging data and technology can enhance viewer engagement and advertising effectiveness during major events.
The article discusses the transition from traditional advertising to creator-led shows, highlighting how content creators are leveraging episodic formats to engage audiences more deeply. It explores the benefits of these shows for both creators and brands in building stronger connections with their target demographics.