Jess Cook outlines a strategic plan for utilizing a $45k ad budget in Q3, focusing on awareness, retargeting, conversion message testing, and competitive displacement. The approach includes diverse creative elements like influencer partnerships and meme formats, while also emphasizing the importance of learning from these ad experiments to inform future campaigns.

A seasoned LinkedIn Ads expert shares 30 key insights gained from 8000 hours of advertising experience, emphasizing effective ad formats, targeting strategies, and the importance of creative elements. The list highlights the ineffectiveness of certain ad types, the significance of retargeting, and practical tips for optimizing campaigns on the platform.