This article emphasizes the untapped potential of LinkedIn for founders seeking customers and investors. It offers practical tips for creating engaging posts that highlight metrics, build narratives, and leverage pre-existing credibility, while addressing the initial discomfort of posting.

Mike Cessario, founder of Liquid Death, discusses his unique approach to branding by leveraging humor and entertainment in a crowded beverage market. He emphasizes that product differences are minimal and highlights the challenges of distribution in the beverage industry.

Successful waitlist strategies have evolved from simple sign-up forms to essential marketing tools that enhance lead quality for startups. By analyzing case studies, the article emphasizes the importance of understanding user intent, segmenting potential customers, and rapidly converting waitlisted users into paying customers. Founders are encouraged to use waitlists not just for hype, but as a way to generate valuable insights and revenue.