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This article discusses a study exploring how visual generative AI (genAI) influences ad performance. It found that ads created from scratch by genAI outperformed human-made ads in click-through rates, while modified ads showed no significant improvement. Notably, labeling ads as AI-generated decreased consumer interest significantly.
This article announces a webinar discussing logistics issues in direct mail. It highlights insights from a survey of 250 marketing leaders on costs, tracking, and the use of AI. Key speakers from Lob and USPS will share strategies for improving direct mail performance.
This article compiles impactful quotes from leading marketers discussing the evolving role of marketing. It highlights the importance of growth over mere advertising, the need for brands to build trust, and the challenges marketers face in measuring success. The insights reflect a shift towards strategic thinking and deeper consumer engagement.
The article discusses an experiment where two new sharing options for articles—ChatGPT and Claude—were added to the Buffer blog. Surprisingly, these options outperformed traditional social media shares, indicating a shift towards quick content consumption and summarization through AI tools.
This article explores how different generations respond to marketing tactics, highlighting what works for Boomers versus Millennials and Gen Z. It discusses the varying levels of trust and skepticism shaped by their unique experiences and interactions with advertising.
This article discusses how specifying who a product is not for can significantly increase consumer interest. Research shows that people are more likely to choose a product when it clearly states its exclusions, rather than just its intended audience.
The article highlights five essential foundations for marketers to focus on in 2026, emphasizing consistency, clarity, and community over fleeting trends. It encourages building a recognizable brand that fosters trust and meaningful engagement rather than just chasing reach. Readers are invited to reflect on which strategies they will adopt in the coming year.
Marketers are hesitant to leave their jobs due to a shrinking job market and AI-driven layoffs. While the economy appears stable, job postings are down, salaries are stagnating, and experienced marketers are increasingly reluctant to switch roles, fearing worse opportunities. This trend, termed "The Great Stay," highlights a growing divide between senior marketers and those at entry-level positions.
This article consists of survey questions aimed at gathering feedback on project and workflow management tools. It asks respondents to identify companies they've seen in a marketing newsletter and to select their project management needs from a list of options.
The article emphasizes the importance of signal-based outreach over mass emailing in 2026. It lists 52 triggers across various data sets that can enhance targeting and engagement, stressing the need for proper segmentation and understanding of your ideal customer profile. It argues that quality data and timing are critical for successful outreach.
This article discusses the new integration of Google Ads with Webflow, allowing marketers to manage campaigns and website performance in one platform. It emphasizes the need for real-time decision-making and streamlined workflows to adapt to fragmented customer journeys. Case studies highlight how businesses are benefiting from this unified approach.
The article discusses how speaking loudly can boost sales. It highlights that a loud and energetic tone increases sales by up to 8% for new customers, while a loud but calm tone raises sales by up to 5% for returning customers.
This article outlines strategies for improving AI search visibility based on research from over 15 million queries. It highlights essential tactics for scaling marketing efforts and emphasizes the importance of integrating on-site and off-site visibility activities. The guide aims to help teams adapt to the new rules of AI-driven content.
This article explains why search and shopping ads struggle to scale without sufficient demand. It emphasizes that these ads capture existing demand rather than create it, and discusses the importance of awareness and nurturing strategies to generate future searches.
The article argues that internal communications (IC) should be part of the marketing function rather than HR. It emphasizes that aligning internal and external branding can enhance employee engagement and overall brand integrity. By integrating IC into marketing, companies can leverage marketing skills, tools, and metrics to improve internal messaging effectiveness.
This article discusses how relying solely on data can hinder brand growth and creativity. It highlights the importance of human intuition in making bold marketing decisions that resonate culturally, using examples from PepsiCo and a protein bar company named David. The piece advocates for a shift from a fear-driven corporate culture to one that embraces instinct and creativity.
The article explores how fan edits on platforms like TikTok serve both as expressions of creativity and effective marketing for studios like Lionsgate. By leveraging these edits, studios engage audiences, promote older titles, and generate buzz for new releases. Lionsgate's approach emphasizes collaboration with fans to enhance brand connection while driving awareness.
This article discusses key takeaways from a webinar on the future of social media marketing. It emphasizes the importance of depth in content, the shift from quantity to quality in engagement metrics, and the growing role of creators and community in brand strategies for 2026.
This article examines the reliability of AI tools like ChatGPT, Claude, and Google AI in providing brand and product recommendations. The author finds that these tools generate highly variable lists, making tracking visibility metrics largely ineffective for marketers. Despite this randomness, patterns in frequency of mentions can still offer some insight into brand prominence.
The article outlines 13 essential questions to ask before accepting a marketing job at a startup. These questions focus on customer engagement, financial health, team culture, and leadership transparency to help candidates identify promising opportunities versus potential failures.
YouTube has introduced a beta "Ask" feature in analytics, powered by Gemini. This tool allows marketers to gain deeper insights into viewer engagement patterns and customize prompts for more detailed data, enhancing their strategy and audience understanding.
The article breaks down Ro's approach to their Super Bowl ad, highlighting the economic rationale behind it and how they measure success. It emphasizes the ad's potential to rapidly increase brand awareness and future marketing efficiency while addressing the financial risks involved.
The article lists nine impactful marketing books that the author believes have significantly shaped their career. Each book is briefly described, highlighting its key takeaway and relevance to marketing professionals. The author invites readers to contribute additional recommendations in the comments.
This article discusses the growing trend of AI-generated content, often labeled as "slop," and its impact on social media engagement. It highlights the potential for marketers to leverage this content style for effective advertising while emphasizing the importance of creativity and emotional resonance in campaigns.
This article discusses research on programmatic advertising, highlighting key trends and benchmarks for 2026. It outlines what top-performing marketers are doing differently and offers insights into budget expectations and performance advancements.
This article explores how advertising in ChatGPT shifts focus from traditional keyword targeting to understanding user behavior. It emphasizes the need for brands to create helpful, relevant ads that fit into users' task-oriented interactions with the AI. Success hinges on grasping user intentions and providing support without disrupting their experience.
A new report from Intuit Mailchimp highlights how trust, timing, and data sharing affect email and SMS engagement. It reveals that many marketers misjudge consumer preferences, leading to low opt-in conversion rates and subpar list quality. Tailoring sign-up strategies to customer needs can improve relationships and retention.
This article emphasizes the importance of using Client Notebooks for effective marketing. It outlines how to compile essential sources, prompts for extracting valuable client information, and suggests using tools like SparkToro and AI for targeted brainstorming.
This article outlines a new approach to webinars that focuses on targeted accounts rather than mass invites. By personalizing content and engaging attendees, companies can dramatically increase show rates and generate meaningful sales pipeline. It emphasizes structure, timing, and follow-up as key components for success.
This article outlines seven key infographics to refine your marketing strategy for 2026. It emphasizes the importance of combining push and pull tactics, building a cohesive marketing system, and understanding your audience's buying journey. Each infographic offers practical advice to enhance your approach and drive results.
This article explores "Engineering-as-Marketing," a strategy where startups create free tools or resources that provide value to users while subtly promoting their products. It highlights successful examples, like HubSpot and Shopify, showing how useful tools can attract leads and build trust over time.
This article discusses a study showing that humor in B2B ads can boost brand likability and engagement. Funny ads, especially those related to the product, outperform traditional ads by increasing positive attitudes and interest among potential buyers. The findings highlight the importance of humor in connecting with B2B audiences.
This article lists various files related to growth marketing, including a project brief and worksheets for marketing leaders. The documents focus on strategies and checklists for effective go-to-market planning.
This guide offers practical advice for marketing and creative teams adapting to AI technology. It covers setting realistic expectations, using AI effectively, and avoiding common pitfalls. Insights from industry leaders emphasize the importance of experimentation and understanding your audience.
This article lists the ten least effective content strategies in B2B marketing. It highlights practices that waste time and resources, urging businesses to stop these activities to improve their content strategy. The author emphasizes the importance of focusing on valuable content rather than following trends blindly.
The article outlines five brand voice archetypes, emphasizing that while many brands aspire to be bold or chaotic, most should aim for a conversational tone. It argues that a confident, relatable voice fosters better connections and conversions. The piece critiques brands that attempt to adopt trendy voices without the necessary context or audience understanding.
Klaviyo has introduced an app that integrates its marketing data directly into ChatGPT. This allows marketers to access campaign performance insights, analytics, and actionable recommendations through natural language queries, streamlining their workflow and enabling mobile access to key metrics.
This article offers practical recipes for repurposing existing videos into various content formats. It covers topics like planning webinars, remixing podcasts, and using video analytics to create effective ads. Download the guide for actionable tips and insights.
This article discusses how marketing is evolving from the attention economy to the intent economy, driven by AI. It introduces a four-part model for brands to respond to consumer needs in real time, focusing on relevance, distinctiveness, differentiation, and becoming the default option for customers.
This article outlines twelve practical strategies for marketers to enhance their effectiveness in 2026. It discusses the importance of AI adoption, personalized content, and accurate analytics to drive success. Each tip aims to help marketers navigate the evolving digital landscape.
This article argues that V-shaped marketers, who have deep expertise in one area and practical experience across multiple disciplines, are becoming more valuable than T-shaped marketers. It highlights the need for marketers to connect execution with business outcomes and emphasizes the importance of hands-on experience. The author also invites readers to share their thoughts and examples of successful V-shaped marketers.
The requested article on the Oura Ring marketing strategy is unavailable, either due to a broken link or it has been removed. The website suggests visiting the homepage or insights section for more information.
Google Analytics now offers new audience templates to help advertisers target high-value and lapsed customers more effectively. This update simplifies lifecycle marketing by allowing users to create targeted campaigns without starting from scratch.
This webinar will analyze key marketing performance metrics from 2025 and discuss emerging trends in customer behavior and channel performance. Experts will offer evidence-based predictions for 2026 and share actionable insights for marketers.
The article features insights from the CMO of Blumhouse, examining why horror films have become a lucrative market for marketers. It highlights the strong connection between horror fans and creators, as well as the trend of sequels that drive ongoing interest and revenue.
This article introduces Topview's AI Video Agent, which allows users to create, edit, and collaborate on videos quickly and affordably. By uploading product images and reference videos, the AI generates customized video content that matches desired styles. It's designed for various users, from solo entrepreneurs to large brands, enhancing video production efficiency and reducing costs.
This article explores what Gemini 3 reveals about your brand and its competitors. Peter M. Buch from Candycat Agency shares his curiosity about the new features of Gemini 3 and its impact on marketing. It's aimed at marketers looking to leverage AI insights.
This article argues that B2B marketing should focus on building brand familiarity and trust rather than just generating leads. It emphasizes that many prospects are unaware of your brand, making it crucial to invest in brand awareness and create memorable content that resonates long before buyers are ready to purchase.
This article outlines how startup founders can attract talent, customers, and partners by building the influence of key individuals—referred to as "lighthouses"—within their networks. Instead of traditional marketing, the focus is on giving value to these lighthouses, allowing them to amplify the founder's signal authentically. It emphasizes the importance of trust and credibility in a competitive tech landscape.
The author shares insights on marketing effectiveness, highlighting the importance of balancing content creation and distribution. They also discuss their transition to solopreneurship, podcast developments, and the evolving landscape of product-market fit and SaaS acquisitions.
This article analyzes various trends in the tech industry, including NVidia's impressive earnings and New Relic's acquisition. It discusses the evolving nature of Series A funding and compares marketing strategies to investment portfolios. Additionally, it highlights headcount changes in successful tech companies and considerations for choosing AI models.
Grüns, valued at $500M in just 20 months, targets six distinct customer segments with tailored landing pages for each. This approach includes specific messaging and testimonials, allowing customers to feel the product addresses their unique needs, leading to significant revenue growth and lower acquisition costs.
This article explores how Marc Benioff's bold marketing tactics for Salesforce, including provocative protests against competitors, helped establish the company as a major player in the software industry. It emphasizes the importance of creating a clear narrative and positioning in marketing, especially during significant industry shifts.
The article outlines effective strategies for brands to engage with users on Reddit. It emphasizes the importance of participation, authenticity, and building trust rather than just promoting products. Brands should listen to feedback and foster community discussions to positively influence perceptions.
This article outlines how Asana helps marketing teams manage their campaigns efficiently. It highlights features like real-time data sharing, workflow tracking, and integration capabilities that streamline creative processes and improve collaboration. Users can utilize templates and dashboards to enhance performance and keep projects on track.
This article examines the success of the show Heated Rivalry and what marketers can learn from it. It highlights the importance of community engagement, authentic representation, and creativity over budget in driving audience connection.
This article explores how companies can leverage high inference costs as a growth strategy rather than a burden. It argues that businesses with AI-driven products should focus on virality and user experience, using inference as a marketing tool instead of traditional sales methods. The piece contrasts two business models: inference-first and sales-first, highlighting the need to choose one to remain competitive.
This article discusses how people value experiences, like a kitchen tour, significantly more than physical rewards, such as a free dessert. It highlights that individuals are likely to spend more money before and after receiving experience-based rewards.
The Operators Growth Summit is an online event on February 18, focusing on practical strategies for growth in DTC, ecommerce, and retail. It features keynotes from industry leaders, hands-on training sessions, and a rapid-fire panel with ten experts sharing actionable tactics. Attendees can also win giveaways from participating brands.
This article discusses how marketing teams can track and improve their brand performance on AI search platforms using key metrics like visibility, position, and sentiment. It offers insights into tools and strategies for enhancing brand presence in AI searches.
Knak unveils its AI Campaign Generation tool, showcasing how AI can quickly transform ideas into cohesive marketing campaigns without the usual manual processes. The event features insights from leaders at Knak and OpenAI, along with live demonstrations of the technology in action.
This article offers a free AI Visibility Report from Amplitude, helping brands assess their performance in AI search results. It provides insights on visibility scores, competitive rankings, and key prompts driving discussions around a brand.
Marketing is evolving as AI-driven content and human-led storytelling become essential. Brands must focus on AI engine optimization, clear positioning, and leveraging trusted voices to stand out in a crowded digital landscape. Companies that adapt to these changes will thrive while those that don't risk being lost in the noise.
Lob offers a direct mail platform that integrates advanced routing, printing, and delivery services. Their Postal IQ technology streamlines the mailing process, allowing for quick and cost-effective delivery while ensuring compliance with industry regulations.
This article discusses how marketing often prioritizes the wealthy, leaving out the majority of consumers. It argues for a more inclusive approach that recognizes diverse spending patterns and aims to engage all audiences, not just the affluent. Brands that adapt to this shift can drive loyalty and growth.
The article outlines how businesses can effectively engage on Reddit by creating a Subreddit, a brand account, and a personified user to interact with the community. It emphasizes the importance of providing value and being a genuine contributor rather than overtly promoting products. Striking a balance between company authority and community trust is crucial for success on the platform.
This article outlines a framework for using YouTube to build authority in your niche. It emphasizes understanding your audience's problems, crafting clear promises in titles, and creating engaging thumbnails to attract viewers. The Four P's framework—problem, package, promise, and process—guides content creation.
The article outlines a structured approach to creating website copy using AI and human editing. It emphasizes the importance of detailed inputs, like customer insights and messaging guidelines, to achieve high-quality, engaging content that resonates with target audiences.
This webinar features Lashay Lewis discussing strategies to improve your brand's visibility in AI-driven search results. Attendees will learn about effective BOFU page formats and get actionable steps for launching key content within 60 days.
The article discusses new enhancements to LinkedIn Events aimed at helping B2B marketers demonstrate ROI for their events. It highlights features like Event Ads, lead capture, and performance tracking, which are particularly beneficial for small to medium-sized businesses. Real-world customer testimonials illustrate the effectiveness of these tools in increasing event attendance and engagement.
The article discusses how Eat Real, a healthy snack brand, struggled with low sales due to its focus on health messaging. A rebranding effort by Midday Studio shifted the focus to taste, making the snacks more appealing by emphasizing enjoyment rather than guilt. This strategic change highlights the importance of consumer psychology in wellness branding.
Google is launching the Ads Decoded Podcast, hosted by Ginny Marvin, to answer common questions from advertisers. The podcast connects marketers with the teams behind Google Ads, offering direct insights without unnecessary fluff.
OpenAI is preparing to introduce ads in ChatGPT, as indicated by recently discovered code in its source. This could create a new advertising space that competes with organic search results, targeting high-intent queries. The ads may be integrated into responses rather than displayed as traditional banners.
This article outlines various tools and features offered by Genstore to enhance e-commerce operations. It covers marketplace integration, marketing automation, inventory management, and customer engagement strategies, providing a comprehensive overview for online sellers.
Robynn is an AI-driven marketing solution that acts like a Chief Marketing Officer, remembering your brand and streamlining the entire marketing process from research to publication. It offers a Brand Hub for long-term memory and executes campaigns automatically, saving time and reducing chaos in marketing efforts.
Touchpoint helps you quickly create branded email templates without needing design or coding skills. You can customize templates for various purposes like newsletters, promotions, and follow-ups by linking your brand assets and using AI-generated prompts. It's designed for ease and efficiency in email marketing.
The article outlines five effective tactics for growing a business tenfold, focusing on proprietary data reports, leveraging executive LinkedIn presence, creating targeted blogs, building a user evidence library, and using influencer marketing. Each tactic is aimed at establishing authority, enhancing trust, and driving engagement.
This article introduces the Optimizely Opal AI agent directory, showcasing pre-built agents designed to automate various marketing tasks. Users can explore different agents, learn their functions, and gain ideas for creating custom solutions.
The article discusses the rise of growth engineers, who blend marketing and technical skills to build and maintain growth systems independently. As software development costs drop, these professionals will increasingly take on roles traditionally held by engineers, enabling faster experimentation and innovation. Canva's success in programmatic SEO exemplifies this new approach.
This article outlines six effective strategies to increase brand citations. It focuses on practical methods that can help businesses gain visibility and credibility online. Each strategy is designed to be actionable for marketers and business owners.
This article discusses the common issue of marketers creating vast amounts of content without effectively promoting it. It outlines a structured approach to content distribution that emphasizes leveraging subject matter experts and personal LinkedIn profiles to enhance visibility and engagement.
This article discusses the disconnect between marketing activities and actual revenue generation. It emphasizes the need for marketing teams to align their goals with measurable business outcomes and improve collaboration with sales for better results.
This article explains how brands can create engaging wrapped emails even without personal user data. It emphasizes using interesting company-level stats and milestones to connect with customers and validate their choices. It also provides practical design tips and examples.
This article outlines the new features in Shopify's Winter 2026 edition, focusing on the AI-powered Sidekick tool. It highlights capabilities like automated app generation, custom analytics reports, and enhanced marketing tools to simplify store management and improve customer engagement.
The article outlines four major pitfalls that security vendors often fall into when conducting research. It emphasizes the importance of credibility, context, and accuracy, warning against using fear tactics, repackaging old information as new, misinterpreting data correlations, and prioritizing marketing over genuine research.
The article critiques the traditional TOFU/MOFU/BOFU framework in marketing, advocating for a shift in focus from top-of-funnel content to middle and bottom-of-funnel strategies. It argues that too much emphasis on TOFU leads to generic content, while MOFU and BOFU can drive trust and conversions when crafted thoughtfully.
The article discusses how AI is reshaping work dynamics, creating a "vibe era" where personal adoption of AI outpaces organizational changes. Marketers need to navigate the tension between individual use and corporate strategy, as quality control and judgment become more crucial than mere technical skills. The gap between personal and organizational AI usage signals a need for new approaches in marketing and workflow.
This article explores how Venmo transformed peer-to-peer payments into a social experience by embedding itself in everyday interactions. It details their marketing tactics, including cultural relevance, college campus engagement, and the use of emojis, while suggesting future campaign opportunities.
The article discusses how human taste will become essential in distinguishing quality content from AI-generated "slop" in 2026. It highlights three trends: prioritizing authentic storytelling, blending reality with AI visuals, and creating immersive universes that keep audiences engaged.
A WARC report reveals that marketer optimism is declining as economic uncertainty looms. Key challenges include a diminishing middle class, changing consumer behaviors, and the need to adapt marketing strategies to engage diverse audiences effectively. Marketers are urged to prioritize emotional connections and innovative experiences amid shifting market dynamics.
Screenhance is a tool that lets users create marketing visuals quickly, using over 100 templates and various device frames. You can easily upload screenshots and export them in multiple formats without needing design skills. It's designed for creators, marketers, and startups looking to produce professional-looking graphics efficiently.
YouTube is rolling out new ad options for Shorts, including the ability for creators to comment on ads and link directly to brand websites. These updates aim to boost engagement and drive conversions for brands through Shorts promotions. Additional tips for creating effective ads are also provided.
This article discusses how to effectively measure the impact of brand investments on B2B sales pipelines. It highlights the limitations of traditional attribution methods and introduces incrementality testing as a more accurate approach for understanding brand influence on demand. The author provides a step-by-step framework for implementing this measurement strategy.
This article discusses how to effectively add text to videos, GIFs, and images to boost social media clicks by up to 127%. It emphasizes the importance of proper text overlay strategies for ad performance. Access to the full content requires a subscription.
This article outlines key strategies for copywriters to attract leads by focusing on exposure rather than just direct outreach. It emphasizes the importance of stepping out of comfort zones and provides actionable tactics like hosting workshops and guesting on podcasts. Each tactic is designed to build authority and connect with potential clients.
The US Army has transformed its recruitment strategy through a revamped marketing approach led by the Army Enterprise Marketing Office and DDB Chicago. This overhaul has resulted in the Army exceeding its recruitment goals for two consecutive years, using modern advertising techniques and a focus on storytelling that resonates with young Americans.
MediaPet helps businesses create video ads using AI. It generates scripts, images, and videos tailored for marketing campaigns. This tool streamlines the content creation process for professional advertising.
This article discusses how Ahrefs integrates AI across its platform to streamline marketing tasks like keyword research and content creation. It highlights features such as AI writing assistance, content audits, and tracking brand visibility in AI-generated search results.
The article explores how email marketers can improve subscriber relationships by practicing "unreasonable hospitality." It highlights the importance of personal engagement, understanding subscriber preferences, and creating meaningful connections instead of relying solely on automation.
This article explores common pitfalls in the design process where marketers overload designers, leading to missed deadlines and frustration. It offers insights from over 100 hours of research on how successful companies streamline collaboration and improve workflows between teams.