A living brand system emphasizes ongoing evolution and adaptability over traditional rebranding. It involves creating a dynamic framework that allows brands to grow and resonate with their audience consistently. This approach fosters deeper connections and relevance in a fast-changing market landscape.

The article discusses the author's initial disdain for minimalist branding but highlights how Blank Street has successfully captured their admiration through its unique approach. It emphasizes the brand's ability to balance simplicity with distinctiveness, ultimately challenging preconceived notions about minimalist design in branding.

Design-driven brands are leveraging visual elements to enhance customer engagement and drive business success. This approach not only differentiates them in a crowded market but also fosters stronger connections with their audience, leading to improved performance compared to competitors.

Ginsters underwent a significant rebranding effort led by Bloom to shift consumer perceptions from low-quality roadside snacks to a brand emphasizing taste and origin. The overhaul included a refined logo, contemporary illustrations, and a new marketing campaign, resulting in substantial sales growth and improved brand recognition.

Mercedes-Benz has demonstrated the enduring power of print advertising by launching a visually striking campaign that highlights the brand's commitment to quality and craftsmanship. The initiative showcases how traditional media can still captivate audiences in a digital age, reaffirming that print ads are not obsolete.

Cheetos has launched an innovative ad campaign featuring stylish orange pants designed to tackle the problem of messy fingers after snacking. Collaborating with top designers, these pants include towel-like panels for wiping Cheetle dust and pockets for holding Cheetos, blending humor with functionality and fashion. The campaign also offers a curated collection of other orange pants, extending the fun and engagement beyond the limited-edition item.

The article discusses the nostalgic appeal of the recent branding refresh by Starburst, highlighting its vibrant design and how it resonates with consumers' memories. It emphasizes the role of nostalgic marketing in creating emotional connections with the audience and boosting brand loyalty.

The article discusses various branding trends that designers and marketers wish would fade away. It highlights the frustration with overused concepts and aesthetics that dilute brand identity and originality. Contributors share their thoughts on which trends they believe have overstayed their welcome in the creative industry.

Unilever is establishing 21 AI-powered graphic design studios globally by 2026, created by IPG Studios to enhance its marketing efforts. The studios, named Sketch Pro, aim to work alongside designers rather than replace them, utilizing advanced AI tools to produce high-quality content more efficiently.

Renowned branding expert discusses key indicators for when a company should consider changing its logo. The insights draw from experiences with major brands like Walmart and Burger King, emphasizing the need for rebranding to align with evolving company values and market dynamics. The article highlights the importance of ensuring that a logo reflects the current identity of the brand rather than sticking with outdated imagery.

The article discusses the trend of "ugly branding," where companies intentionally adopt unattractive logos and designs to stand out in a crowded market. This approach aims to attract attention and convey authenticity, challenging traditional branding aesthetics that prioritize beauty and sophistication. The rise of social media and digital marketing has further propelled this movement, allowing brands to connect with consumers on a more personal level.

The term "rebrand" has become increasingly unpopular among design studios and clients, often avoided due to its association with significant business changes and negative connotations. Designers are now opting for terms like "brand refresh," as the word "rebrand" elicits fear and controversy, especially following high-profile cases that have generated public backlash.

Effective branding in the cryptocurrency sector requires a clear understanding of the audience, authentic messaging, and a strong visual identity. Companies must address the unique challenges of the crypto space by ensuring transparency and trustworthiness while also differentiating themselves in a crowded market. Successful rebranding can significantly enhance a company's reputation and appeal to both existing and potential customers.