This article explores common pitfalls in the design process where marketers overload designers, leading to missed deadlines and frustration. It offers insights from over 100 hours of research on how successful companies streamline collaboration and improve workflows between teams.

PepsiCo has unveiled a new logo after 25 years, shifting to lower-case letters and emphasizing the letter 'P' surrounded by various shapes symbolizing the company's values. Critics find the design overly complicated and uninspiring, questioning whether it will effectively raise awareness of PepsiCo's diverse brands.

This article explains how brands can create engaging wrapped emails even without personal user data. It emphasizes using interesting company-level stats and milestones to connect with customers and validate their choices. It also provides practical design tips and examples.

Touchpoint helps you quickly create branded email templates without needing design or coding skills. You can customize templates for various purposes like newsletters, promotions, and follow-ups by linking your brand assets and using AI-generated prompts. It's designed for ease and efficiency in email marketing.

The article discusses how Eat Real, a healthy snack brand, struggled with low sales due to its focus on health messaging. A rebranding effort by Midday Studio shifted the focus to taste, making the snacks more appealing by emphasizing enjoyment rather than guilt. This strategic change highlights the importance of consumer psychology in wellness branding.

This article discusses the rebrands that truly matter in 2025, focusing on those that went unnoticed while the media fixated on failures like Cracker Barrel and HBO Max. It highlights successful, subtle changes from companies like Amazon, Walmart, and Apple TV Plus that strengthen brand coherence and customer perception.

This article discusses the shift toward minor adjustments in brand identities instead of complete overhauls. It highlights the importance of maintaining distinctive brand assets while evolving messaging and design to stay relevant. Examples from companies like Amazon and Martin Guitar illustrate successful tweaks that respect brand heritage.

Canva launched a foundational design model that allows users to create editable designs with layers instead of flat images. The platform also introduced new AI features, including an enhanced assistant and tools for data visualization, alongside updates to its email and form creation capabilities. Additionally, Canva integrated its recently acquired tools for marketing and design.

Canva has rolled out a suite of new marketing and video-editing tools, centered around its new AI model designed for creative tasks. The updates include a redesigned video editor, a feedback collection tool, and a marketing platform for ad creation and tracking. Despite user requests for customizable subscription options, Canva plans to maintain its all-in-one service model.

Max Ottignon reveals that many designers claim to use AI while actually avoiding it, as it disrupts their creativity. He argues that branding should focus on uniqueness over efficiency, emphasizing that AI is best for performance marketing, not for developing meaningful brands. The creative industry must prioritize quality and distinctiveness to combat apathy towards branding.

A living brand system emphasizes ongoing evolution and adaptability over traditional rebranding. It involves creating a dynamic framework that allows brands to grow and resonate with their audience consistently. This approach fosters deeper connections and relevance in a fast-changing market landscape.

The article discusses the author's initial disdain for minimalist branding but highlights how Blank Street has successfully captured their admiration through its unique approach. It emphasizes the brand's ability to balance simplicity with distinctiveness, ultimately challenging preconceived notions about minimalist design in branding.

Mercedes-Benz has demonstrated the enduring power of print advertising by launching a visually striking campaign that highlights the brand's commitment to quality and craftsmanship. The initiative showcases how traditional media can still captivate audiences in a digital age, reaffirming that print ads are not obsolete.

Ginsters underwent a significant rebranding effort led by Bloom to shift consumer perceptions from low-quality roadside snacks to a brand emphasizing taste and origin. The overhaul included a refined logo, contemporary illustrations, and a new marketing campaign, resulting in substantial sales growth and improved brand recognition.

Design-driven brands are leveraging visual elements to enhance customer engagement and drive business success. This approach not only differentiates them in a crowded market but also fosters stronger connections with their audience, leading to improved performance compared to competitors.

The article discusses the nostalgic appeal of the recent branding refresh by Starburst, highlighting its vibrant design and how it resonates with consumers' memories. It emphasizes the role of nostalgic marketing in creating emotional connections with the audience and boosting brand loyalty.

Cheetos has launched an innovative ad campaign featuring stylish orange pants designed to tackle the problem of messy fingers after snacking. Collaborating with top designers, these pants include towel-like panels for wiping Cheetle dust and pockets for holding Cheetos, blending humor with functionality and fashion. The campaign also offers a curated collection of other orange pants, extending the fun and engagement beyond the limited-edition item.

Unilever is establishing 21 AI-powered graphic design studios globally by 2026, created by IPG Studios to enhance its marketing efforts. The studios, named Sketch Pro, aim to work alongside designers rather than replace them, utilizing advanced AI tools to produce high-quality content more efficiently.

The article discusses various branding trends that designers and marketers wish would fade away. It highlights the frustration with overused concepts and aesthetics that dilute brand identity and originality. Contributors share their thoughts on which trends they believe have overstayed their welcome in the creative industry.

Renowned branding expert discusses key indicators for when a company should consider changing its logo. The insights draw from experiences with major brands like Walmart and Burger King, emphasizing the need for rebranding to align with evolving company values and market dynamics. The article highlights the importance of ensuring that a logo reflects the current identity of the brand rather than sticking with outdated imagery.

The article discusses the trend of "ugly branding," where companies intentionally adopt unattractive logos and designs to stand out in a crowded market. This approach aims to attract attention and convey authenticity, challenging traditional branding aesthetics that prioritize beauty and sophistication. The rise of social media and digital marketing has further propelled this movement, allowing brands to connect with consumers on a more personal level.

The term "rebrand" has become increasingly unpopular among design studios and clients, often avoided due to its association with significant business changes and negative connotations. Designers are now opting for terms like "brand refresh," as the word "rebrand" elicits fear and controversy, especially following high-profile cases that have generated public backlash.

Effective branding in the cryptocurrency sector requires a clear understanding of the audience, authentic messaging, and a strong visual identity. Companies must address the unique challenges of the crypto space by ensuring transparency and trustworthiness while also differentiating themselves in a crowded market. Successful rebranding can significantly enhance a company's reputation and appeal to both existing and potential customers.