The Growth Hack Era is ending as marketers face significant changes in distribution methods, emphasizing the need for quality over quantity in content creation. Brian Morrissey argues that true marketing will focus on building great products and earning trust through authentic human connections rather than relying on outdated tactics. Adapting to these shifts is essential for future success.

Sarah Skidd, a product marketing manager, highlights the growing demand for human copywriters to fix poorly generated content from AI tools like ChatGPT, which often fails to engage audiences. Despite the initial cost-saving appeal of AI, many businesses are finding that poor-quality outputs lead to additional expenses and time-consuming corrections. Experts emphasize the importance of human oversight in AI implementation to avoid reputational damage and inefficiencies.