Experts Exchange transformed their failed newsletter into a success by understanding their highly technical audience and shifting from being authoritative marketers to informed curators. By focusing on genuine engagement, refining their content strategy, and respecting their audience's expertise, they achieved a remarkable 47% open rate and created new revenue opportunities through sponsorships.

The average CMO subscribes to numerous newsletters and podcasts to stay updated in a fast-paced digital marketing landscape. After experimenting with 23 subscriptions, the author found only 12 to be truly beneficial, providing a curated list of recommended newsletters and podcasts that offer valuable insights into current marketing trends and strategies.

B2B newsletters are an effective way to engage with audiences on a owned channel, providing opportunities for teaching and problem-solving. To maximize their impact, they should be concise, consistently sent, and tailored for the audience, avoiding generic content and overly complex formats. Weekly or bi-weekly newsletters are recommended to maintain subscriber interest and reduce unsubscribe rates.