Relying on viral content is a flawed marketing strategy that often leads to unclear messaging and poor ROI. Effective video marketing requires a clear understanding of the audience and strategic alignment to drive long-term business success. Brands should focus on crafting compelling stories rather than chasing fleeting trends.

Trendjacking is a marketing strategy where brands leverage viral cultural moments to increase visibility and engagement. While it can boost reach and brand awareness, careful consideration is necessary to ensure the trend aligns with the brand's values and audience. Successful trendjacking requires creativity, timely execution, and an understanding of the trends that resonate with consumers.