This article explores how companies can leverage high inference costs as a growth strategy rather than a burden. It argues that businesses with AI-driven products should focus on virality and user experience, using inference as a marketing tool instead of traditional sales methods. The piece contrasts two business models: inference-first and sales-first, highlighting the need to choose one to remain competitive.

The article outlines three types of virality: empathy, debate, and resource. While empathy and debate can drive engagement, only resource virality leads to meaningful business growth by providing valuable, reusable content that builds trust over time. It emphasizes creating posts that are dense, clear, and save-worthy.

Relying on viral content is a flawed marketing strategy that often leads to unclear messaging and poor ROI. Effective video marketing requires a clear understanding of the audience and strategic alignment to drive long-term business success. Brands should focus on crafting compelling stories rather than chasing fleeting trends.

Trendjacking is a marketing strategy where brands leverage viral cultural moments to increase visibility and engagement. While it can boost reach and brand awareness, careful consideration is necessary to ensure the trend aligns with the brand's values and audience. Successful trendjacking requires creativity, timely execution, and an understanding of the trends that resonate with consumers.