A guerrilla marketing campaign has emerged to criticize Elon Musk, leveraging creative strategies to draw attention to his controversial decisions and actions. The campaign aims to engage the public and provoke discussion about his influence and the implications of his leadership style.
BMO collaborates with comedian Lisa Gilroy to create a fresh and humorous campaign that aims to redefine customer experiences in digital banking. The initiative focuses on making banking more relatable and accessible to younger audiences through engaging content and relatable messaging.