The article discusses the growing prevalence and influence of multi-channel marketing platforms (MCPs) in the digital landscape, emphasizing their role in transforming how businesses engage with consumers. It highlights the necessity for companies to adapt to this shift in marketing strategies to remain competitive and relevant. The piece underscores that MCPs are not just a trend, but are here to stay, fundamentally changing the marketing ecosystem.

BMO collaborates with comedian Lisa Gilroy to create a fresh and humorous campaign that aims to redefine customer experiences in digital banking. The initiative focuses on making banking more relatable and accessible to younger audiences through engaging content and relatable messaging.

Premium large-format digital out-of-home (DOOH) advertising captures five times more attention than traditional digital channels, making it an effective medium for brands seeking to engage consumers. The attention dividend from these premium formats highlights their potential to drive higher engagement and brand recall compared to standard digital ads. Advertisers are encouraged to leverage this advantage in their marketing strategies.

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