The article discusses new enhancements to LinkedIn Events aimed at helping B2B marketers demonstrate ROI for their events. It highlights features like Event Ads, lead capture, and performance tracking, which are particularly beneficial for small to medium-sized businesses. Real-world customer testimonials illustrate the effectiveness of these tools in increasing event attendance and engagement.

This article discusses how company-hosted dinners have replaced trade shows as the preferred B2B event format. It offers insights from event planner Sheena Badani on planning effective dinners, emphasizing the importance of strategic guest lists and venues. The piece highlights the value of authentic connections in a post-COVID, AI-driven landscape.

This article details an in-person event for B2B SaaS marketers happening February 9-11, 2026, in Pompano Beach, Florida. Attendees can participate in hands-on workshops, networking sessions, and casual activities like happy hours, focusing on practical strategies for website improvement.

This article argues that in-person events are a vital, yet overlooked, growth strategy for startups. It highlights how well-executed gatherings can close deals, build trust, and generate leads more effectively than traditional marketing channels. The authors share practical tips for creating impactful events that resonate with attendees.

This article outlines events scheduled for January and February 2026 on X's marketing calendar. It includes major occasions, sports events, and entertainment highlights, like New Year's Day, the Super Bowl, and the Grammy Awards. You can filter events by region and type.

This article provides a detailed list of important dates and events for 2026 that social media managers and creators can use to plan their content. It includes holidays, cultural events, and unique observances, along with content ideas for each date. The guide helps streamline content creation and engagement strategies throughout the year.

Top CMOs highlight the resurgence of events as a key marketing channel post-COVID, emphasizing the importance of having a strategic plan to ensure their success. Effective events require clear goals, alignment between sales and marketing teams, memorable experiences, and diligent follow-up to achieve meaningful connections and measurable ROI.

Interest in boxing sponsorships has surged, particularly surrounding high-profile matches featuring celebrities like Jake Paul and Mike Tyson. As the sport gains traction among younger audiences, brands are increasingly looking to capitalize on the celebrity-driven events. This trend suggests a shift in how boxing is perceived and marketed in the sports industry.