Top CMOs highlight the resurgence of events as a key marketing channel post-COVID, emphasizing the importance of having a strategic plan to ensure their success. Effective events require clear goals, alignment between sales and marketing teams, memorable experiences, and diligent follow-up to achieve meaningful connections and measurable ROI.

Interest in boxing sponsorships has surged, particularly surrounding high-profile matches featuring celebrities like Jake Paul and Mike Tyson. As the sport gains traction among younger audiences, brands are increasingly looking to capitalize on the celebrity-driven events. This trend suggests a shift in how boxing is perceived and marketed in the sports industry.