Back-to-school planning on Pinterest starts as early as June, making it essential for brands to engage with shoppers before competition peaks. By leveraging trending searches and creating genuine, seasonal content, brands can effectively connect with planners and last-minute buyers to drive sales during this critical shopping season.

Target has launched two distinct back-to-school marketing campaigns targeting college students and younger children, aiming to enhance personalization in their offerings. The "Hey Mom, I’m at Target" campaign features young influencers addressing college life challenges, while "All of the Above" focuses on appealing to parents and younger kids with stylish yet affordable products. These efforts come as Target aims to rebound from recent sales declines amidst stiff competition and economic uncertainty.