Influencer marketing remains a significant part of brand strategies, yet half of marketers struggle to demonstrate its return on investment, with many lacking clear KPIs. Challenges include identifying suitable influencers and fostering long-term relationships, while a majority of brands do not incorporate influencer marketing into their measurement frameworks.

SANS offers practitioner-led cybersecurity training that significantly enhances threat detection, team performance, and operational efficiency, leading to substantial cost savings for organizations. Research from IDC highlights the measurable business value of such training, emphasizing its role in reducing risks and improving team cohesion without the need for additional hires. Organizations are encouraged to consider strategic training investments to strengthen their security capabilities.

Organizations struggle to quantify the value of their Governance, Risk, and Compliance (GRC) programs, despite recognizing their importance. This guide outlines actionable steps for reframing GRC as a strategic asset that enhances revenue and builds trust with clients, supported by insights from industry leaders.

Value pricing allows freelancers and agency owners to charge based on the value delivered rather than time or materials. To effectively calculate ROI, it's recommended to use the past project ROI to sell future projects, as predicting ROI before a project can be unreliable. By demonstrating past successes, professionals can better convince prospects of the potential value of their services.

The webinar offers a comprehensive guide to building AI agents that effectively address business challenges and enhance workflow efficiency. Attendees will learn how to identify use cases, design agents, and avoid common pitfalls, with live demonstrations showcasing their impactful applications in various organizational processes.

OpenAI has acquired the AI-powered personal finance app Roi, which will cease operations on October 15, 2025. The acquisition aims to leverage Roi's innovative approach to financial management and its founder's expertise to enhance OpenAI's personalized AI tools, although it reflects the ongoing challenges within the fintech and AI industries regarding trust and ethical concerns.

An influencer marketing toolkit is essential for proving and growing the ROI of marketing campaigns. It includes guidance on measuring ROI, insights from industry experts, and practical templates for budgeting and contracts to enhance collaboration and ensure measurable results.

Many AI companies mistakenly approach free pilots as mere technical demonstrations rather than business case development projects, resulting in wasted resources and unqualified leads. By reframing pilots to focus on co-creating an ROI model and charging a fee, companies can filter out non-serious inquiries and ensure a stronger focus on delivering measurable business value.

Top CMOs highlight the resurgence of events as a key marketing channel post-COVID, emphasizing the importance of having a strategic plan to ensure their success. Effective events require clear goals, alignment between sales and marketing teams, memorable experiences, and diligent follow-up to achieve meaningful connections and measurable ROI.

Email marketing offers a remarkable return on investment (ROI), with companies seeing between $10 to $50 for every $1 spent. Strategies to further enhance ROI include A/B testing, personalized content, and utilizing analytics tools. Brands using Litmus report a significantly higher ROI due to its advanced features for email optimization and analytics.

Influencer marketing shows strong long-term ROI, comparable to traditional TV advertising, with a significant increase in effectiveness over time. A recent study found that while short-term influencer ROI is on par with TV, long-term ROI is even higher, particularly in the Health & Beauty sector. However, the study acknowledges limitations in its sample and emphasizes the importance of the fit between brand and influencer for success.

Proving the ROI of organic social media is crucial for social media managers to secure budgets and demonstrate business impact. This toolkit offers resources such as goal-setting templates, analytics tools, benchmark data, and presentation decks to help quantify and communicate the value of social media efforts effectively.

A recent survey reveals that 80% of global marketing leaders plan to shift their budgets towards social media, recognizing its importance in customer engagement and business growth. While social media is credited with driving customer acquisition and loyalty, many leaders struggle with measuring its ROI effectively. As brands increasingly invest in social media, enhancing data literacy will be essential for leveraging insights and improving outcomes.

The article outlines the benefits of using AI technology on you.com, highlighting how to prevent AI-related issues, showcasing real-world applications, and emphasizing data security and management. It also discusses the enhanced performance and return on investment (ROI) provided by utilizing private data.

Bad B2B newsletters often lead to poor engagement and low conversions, but with the right approach, they can become a valuable marketing tool. By focusing on helpful content, understanding audience pain points, and analyzing successful newsletters, businesses can create engaging newsletters that drive better leads and sales. Starting with a quality email list and testing different strategies is crucial for improvement.

Marketers are encouraged to leverage overlooked owned channels, such as email signatures, to enhance brand consistency and engage customers without additional media spend. By treating signatures as programmable placements, organizations can amplify campaigns, promote events, and drive customer interactions more effectively, particularly in a cost-sensitive environment.

The webinar focuses on translating marketing metrics into understandable terms for non-marketers, emphasizing effective communication of impact and return on investment (ROI). It aims to equip participants with strategies to convey marketing data meaningfully to stakeholders who may not have a marketing background.

Successful companies are leveraging generative AI to unlock significant economic value through strategic LLM deployments. The white paper "Maximizing Your LLM ROI" provides insights into overcoming development challenges, enhancing performance through effective evaluation and training techniques, and avoiding common pitfalls in LLM projects. Real-world case studies illustrate how under-performing models can be transformed into valuable assets.

The guide offers a framework for businesses to effectively implement AI, focusing on identifying and prioritizing high-impact use cases. It emphasizes the importance of aligning cross-functional teams and mapping workflows to achieve measurable returns on investment from AI initiatives.

Freelancers and small agencies should focus on delivering value proportional to their project size rather than chasing big-name clients or large paychecks. By ensuring they can provide a return on investment (10× ROI), they can build a sustainable business model and gradually scale to larger projects as they gain experience and confidence. The key is to start with manageable projects that deliver significant value and grow from there.

Marketing leaders believe social media can impact business goals, but many struggle to connect social metrics to outcomes, increasing pressure on social marketers to demonstrate ROI. Key findings reveal a need for better insights sharing, a focus on quality content rather than quantity, and stronger integration of social data across departments.

Growth leaders are redefining event ROI by integrating AI with emotional intelligence to create engaging experiences that foster real-time interaction and meaningful connections. Emphasizing the importance of live participation over on-demand content, they advocate for an audience-first approach that prioritizes understanding attendee sentiment and needs to enhance event effectiveness. Tools like Blue Silk GPT and LiveGauge are highlighted for their role in measuring engagement and emotional responses during events.

LinkedIn has launched its Company Intelligence API, enabling B2B marketers to measure impact more effectively by focusing on company-level engagement rather than individual leads. This strategic shift allows for better attribution accuracy and insights into the entire buyer journey, addressing the complexities of modern B2B decision-making. Early adopters report significant improvements in reaching companies and generating qualified leads.

Many marketers struggle to measure the ROI of their martech investments, despite increasing spending in this area. Key issues include martech immaturity, lack of integration, and the perception of martech as a one-time purchase rather than a continuous capability. To address these challenges, organizations should reframe their approach to martech, focusing on outcomes and simplifying their tech stacks.

The article explores the three layers of return on investment (ROI) for AI agents, focusing on their operational, strategic, and transformative impacts on businesses. It emphasizes the importance of understanding these layers to fully leverage AI technology and improve decision-making processes. By analyzing each layer, businesses can better quantify the value generated by AI investments.

Storylane is allocating a $3M marketing budget for the year, with a breakdown detailing spending on paid ads, influencer programs, conferences, community sponsorships, SEO, creative content, and outbound marketing. The company aims to grow brand awareness and demand while optimizing ROI across various channels, noting significant returns from LinkedIn and influencer partnerships.