Top CMOs highlight the resurgence of events as a key marketing channel post-COVID, emphasizing the importance of having a strategic plan to ensure their success. Effective events require clear goals, alignment between sales and marketing teams, memorable experiences, and diligent follow-up to achieve meaningful connections and measurable ROI.

A recent survey reveals that 80% of global marketing leaders plan to shift their budgets towards social media, recognizing its importance in customer engagement and business growth. While social media is credited with driving customer acquisition and loyalty, many leaders struggle with measuring its ROI effectively. As brands increasingly invest in social media, enhancing data literacy will be essential for leveraging insights and improving outcomes.

The webinar focuses on translating marketing metrics into understandable terms for non-marketers, emphasizing effective communication of impact and return on investment (ROI). It aims to equip participants with strategies to convey marketing data meaningfully to stakeholders who may not have a marketing background.

LinkedIn has launched its Company Intelligence API, enabling B2B marketers to measure impact more effectively by focusing on company-level engagement rather than individual leads. This strategic shift allows for better attribution accuracy and insights into the entire buyer journey, addressing the complexities of modern B2B decision-making. Early adopters report significant improvements in reaching companies and generating qualified leads.

Marketing leaders believe social media can impact business goals, but many struggle to connect social metrics to outcomes, increasing pressure on social marketers to demonstrate ROI. Key findings reveal a need for better insights sharing, a focus on quality content rather than quantity, and stronger integration of social data across departments.