Value pricing allows freelancers and agency owners to charge based on the value delivered rather than time or materials. To effectively calculate ROI, it's recommended to use the past project ROI to sell future projects, as predicting ROI before a project can be unreliable. By demonstrating past successes, professionals can better convince prospects of the potential value of their services.

Freelancers and small agencies should focus on delivering value proportional to their project size rather than chasing big-name clients or large paychecks. By ensuring they can provide a return on investment (10× ROI), they can build a sustainable business model and gradually scale to larger projects as they gain experience and confidence. The key is to start with manageable projects that deliver significant value and grow from there.