Influencer marketing remains a significant part of brand strategies, yet half of marketers struggle to demonstrate its return on investment, with many lacking clear KPIs. Challenges include identifying suitable influencers and fostering long-term relationships, while a majority of brands do not incorporate influencer marketing into their measurement frameworks.

Email marketing offers a remarkable return on investment (ROI), with companies seeing between $10 to $50 for every $1 spent. Strategies to further enhance ROI include A/B testing, personalized content, and utilizing analytics tools. Brands using Litmus report a significantly higher ROI due to its advanced features for email optimization and analytics.

Marketers are encouraged to leverage overlooked owned channels, such as email signatures, to enhance brand consistency and engage customers without additional media spend. By treating signatures as programmable placements, organizations can amplify campaigns, promote events, and drive customer interactions more effectively, particularly in a cost-sensitive environment.