Influencer marketing remains a significant part of brand strategies, yet half of marketers struggle to demonstrate its return on investment, with many lacking clear KPIs. Challenges include identifying suitable influencers and fostering long-term relationships, while a majority of brands do not incorporate influencer marketing into their measurement frameworks.

An influencer marketing toolkit is essential for proving and growing the ROI of marketing campaigns. It includes guidance on measuring ROI, insights from industry experts, and practical templates for budgeting and contracts to enhance collaboration and ensure measurable results.

Influencer marketing shows strong long-term ROI, comparable to traditional TV advertising, with a significant increase in effectiveness over time. A recent study found that while short-term influencer ROI is on par with TV, long-term ROI is even higher, particularly in the Health & Beauty sector. However, the study acknowledges limitations in its sample and emphasizes the importance of the fit between brand and influencer for success.

Storylane is allocating a $3M marketing budget for the year, with a breakdown detailing spending on paid ads, influencer programs, conferences, community sponsorships, SEO, creative content, and outbound marketing. The company aims to grow brand awareness and demand while optimizing ROI across various channels, noting significant returns from LinkedIn and influencer partnerships.