Top CMOs highlight the resurgence of events as a key marketing channel post-COVID, emphasizing the importance of having a strategic plan to ensure their success. Effective events require clear goals, alignment between sales and marketing teams, memorable experiences, and diligent follow-up to achieve meaningful connections and measurable ROI.

Bad B2B newsletters often lead to poor engagement and low conversions, but with the right approach, they can become a valuable marketing tool. By focusing on helpful content, understanding audience pain points, and analyzing successful newsletters, businesses can create engaging newsletters that drive better leads and sales. Starting with a quality email list and testing different strategies is crucial for improvement.

LinkedIn has launched its Company Intelligence API, enabling B2B marketers to measure impact more effectively by focusing on company-level engagement rather than individual leads. This strategic shift allows for better attribution accuracy and insights into the entire buyer journey, addressing the complexities of modern B2B decision-making. Early adopters report significant improvements in reaching companies and generating qualified leads.