This page lays out the subscription plans needed to unlock the FT Lex article “That sweater isn’t fooling anyone, big guy.” It details trial offers, monthly and annual pricing tiers and the features included—such as the FT App, newsletters and gift articles.

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The article outlines five pricing strategies for AI app companies to avoid destructive discount battles. It covers recognizing available enterprise budgets, maintaining a premium position, experimenting with pricing units, offering flexible billing models, and making proofs of concept cheap without cutting core product prices.