A curated collection showcasing exemplary pricing page designs, featuring various attributes like subscription options, tier cards, and usage-based calculators. The resource provides insights into different pricing strategies and how they are presented across multiple websites, catering to diverse business models.

The discussion centers around the effectiveness of using checkmarks or bullet points on pricing pages, highlighting Dropbox’s approach as a user-friendly design choice. While some praise the visual simplicity and hover boxes for clarifying jargon, others argue that icons can add cognitive load and distract from understanding the features. A/B testing is suggested as a means to determine the best option for enhancing user experience.

Rachel Gogel discusses her journey from uncertain beginnings in the creative industry to establishing a values-driven practice. She emphasizes the importance of pricing for impact rather than scale, advocating for a focus on unlocking human energy as a true measure of success.