Offering goods and services for free can seem beneficial for organizations seeking to boost adoption and goodwill, but it often leads to significant long-term challenges. Consumers may come to view "free" as the standard price, making it difficult to implement future charges, while also risking overuse and unrealistic expectations that jeopardize sustainability.

Low-priced sustainable products are perceived as less sustainable, with research indicating a judgment reduction of up to 8.4% in sustainability ratings due to lower pricing. This highlights a potential bias against affordable eco-friendly options.

Romanian illustrator Adriana Danaila discusses her journey of overcoming Eastern European money myths and the importance of fair pricing in her freelance career. She emphasizes separating her identity from her work and prioritizing personal fulfillment over passion-driven income.