OpenAI has introduced the `gpt-image-1` model for image generation via its API, allowing developers to integrate high-quality image creation into their products. The model supports diverse styles and applications, with notable collaborations from companies like Adobe, Canva, and HubSpot to enhance creative and marketing processes.

OpenAI has altered its pricing structure for the enterprise version of ChatGPT, shifting from a fixed price to a credits system that allows users to purchase upgrades and additional features. This change aims to make the product more accessible for companies as competition in the AI sector intensifies, with reported discounts on subscriptions ranging from 10% to 20%.

OpenAI's pricing and billing strategy leverages token-based metrics to create a predictable and accessible model for users while balancing operational costs and user experience. By adopting a pay-as-you-go system with prepaid credits, OpenAI enhances customer engagement and trust, providing clear insights into usage and expenses. The partnership with Metronome has enabled OpenAI to implement a scalable billing infrastructure that supports its rapid growth and innovation in the AI sector.

OpenAI has introduced a new subscription plan called 'ChatGPT Go' priced at 399 INR (approximately $4.55), targeting specific regions such as India. This plan offers expanded features compared to the free version, including increased upload limits and advanced data analysis, but is currently limited in availability. Google is reportedly considering a similar low-cost subscription for its Gemini product in the same price-sensitive markets.

OpenAI's GPT-5 offers a significant upgrade in speed and usability, featuring an auto-switcher that optimally routes queries to enhance user experience. While it's an excellent tool for everyday tasks and coding assistance, it may not yet surpass advanced models like Claude Code for seasoned programmers. Importantly, GPT-5 is priced competitively, making it an accessible choice for a wide audience.