Consumers are willing to pay significantly more for products when the available quantity is set to 1,001 instead of 1,000, indicating the psychological impact of perceived scarcity. This finding suggests that marketers can leverage specific numerical thresholds to enhance sales.
Rounded prices, such as $1,500, are more effective in attracting buyer offers compared to precise figures like $1,525. This phenomenon suggests that consumers are more responsive to round numbers in purchasing contexts.