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The article explores the minimalist rebranding of the Inside Co-Lab Theatre Group, emphasizing that great design is not solely about making bold statements, but can also be about subtlety and intention. The rebrand reflects a streamlined aesthetic that enhances the theatre's identity while communicating its mission effectively.
Brandon has unveiled a new brand identity that emphasizes a clear, confident design with vibrant colors and sharp typography. By moving away from traditional agency jargon, the agency adopts a bold and provocative tone, reflecting its future-facing mindset and focus on impactful outcomes.
Without has developed a fresh visual and verbal identity for Sleepover, a new airport service providing relaxation pods for travelers. The branding aims to stand out in chaotic airport settings and appeal to a diverse, international audience, using playful elements to enhance the travel experience.
Cazoo has undergone a brand identity transformation under Fold7Design, shifting its focus from direct car sales to a car search platform. The new design incorporates a magnifying glass symbol to represent this change, alongside a custom typeface and a vibrant color palette aimed at enhancing user experience and connection with customers.
Modernizing a 500-year-old brand involves a strategic approach that respects its heritage while adapting to contemporary design trends. Key steps include understanding the brand's core values, engaging with modern audiences, and leveraging innovative design techniques to refresh its visual identity. Successful examples illustrate how brands can evolve without losing their essence.
Duzi Studio has reimagined the branding of Audrey’s Chocolates, blending heritage and modernity to create an inviting experience for chocolate lovers. By emphasizing storytelling and playful design, the rebrand aims to make luxury chocolate accessible and enjoyable for everyone, moving away from traditional snobbery.
St Andrews Links, known as the "home of golf," has undergone a rebranding effort by Dark Horses to enhance its global appeal and commercial opportunities. The new identity includes a refreshed wordmark and unique course icons, aiming to attract more international golfers and expand retail presence.
Racing fonts are essential for conveying the excitement and speed of motorsports in design. In 2025, various high-performance fonts have emerged, each with unique characteristics that enhance visual appeal in automotive branding, sports merchandise, and promotional materials. The article also provides guidance on choosing the right font and where to use or avoid them.
The Volkswagen logo has sparked confusion and debate among fans and critics alike, primarily due to its recent redesign, which some argue resembles other brands too closely. This situation highlights the complexities of branding in the automotive industry, where logos are not just symbols but critical components of identity and customer perception.
NaN SuperX is a newly designed serif and sans typeface pair that emphasizes impactful headlines and tight spacing, developed by the Berlin-based foundry NaN. Featuring a unique large x-height, the typeface allows for more efficient use of vertical space while maintaining aesthetic harmony between the two styles. The design combines traditional elements with modern characteristics, creating a versatile option for designers.
Tripadvisor unveiled its new logo in a humorous and unconventional manner, generating a lot of buzz on social media. The quirky reveal featured an animated video showcasing the logo's transformation, which delighted fans and sparked various reactions online.
Konpo, a design studio based in Singapore, partnered with Coachable to refresh its brand identity, focusing on themes of structure, growth, and education. The redesign features a grid system, a thoughtful color palette, and a logo incorporating upward arrows to symbolize advancement and mentorship. Each design element is intentional, aiming to resonate with Coachable's mission of facilitating career growth for engineers.
De Dietrich, a company with a 340-year legacy, has undergone a rebranding effort led by Jamie Quantrill and Be Dandy. The new visual identity integrates the company's historical roots with a modern approach, transitioning from a product-focused brand to a cohesive group identity that honors its heritage while emphasizing innovation and adaptability.
Tinder has updated its branding by replacing its wordmark with a new pink and orange flame logo, aiming for a more modern and recognizable visual identity. The design was created by the company's in-house team and reflects the app's vibrant and youthful spirit. The change is part of Tinder's broader effort to enhance its brand presence and user engagement.
Heritage brands face significant backlash when they undergo total rebrands, as seen with Tate & Lyle and Jaguar. While some brands successfully evolve to maintain relevance, others struggle with consumer resistance to change, highlighting the delicate balance between innovation and tradition in branding strategies.
Wildish & Co. has created a friendly, house-shaped mascot for Ding, a subscription-based home maintenance service. The branding focuses on emotional connection and trust, using vibrant colors and approachable typography to differentiate itself from the often sterile home repair industry.
The article critiques Dyson's design philosophy, arguing that the company's technology-first approach often compromises user experience and ergonomics in favor of branding and social status. It contrasts Dyson's products with those of competitors like Bosch, highlighting how the emphasis on aesthetics and perceived innovation can detract from practical usability and reliability. Additionally, it questions the myth of the "star designer," suggesting that true design success relies on collaboration rather than individual genius.
Together has rebranded Coder by transforming the blinking cursor into a welcoming mascot named Blink, aimed at bridging the gap between developers and enterprise audiences. The new identity emphasizes accessibility and collaboration, moving away from typical developer tool aesthetics to create a more inclusive and engaging brand experience.
Little Troop has created a playful and engaging identity for the MoMA Family Festival that balances childlike wonder with artistic sophistication. Utilizing geometric shapes and a vibrant color palette, the design appeals to both children and adults, encouraging exploration and creativity. The identity's dynamic and modular elements adapt across various mediums, enhancing the festival's welcoming atmosphere.
Brands are increasingly turning to illustration for its distinctiveness and ability to stretch creative ideas beyond the limitations of photography. Despite some hesitations due to perceived risks and procurement challenges, the potential for illustration to stand out in a saturated market is driving its resurgence as a vital creative tool. Experts predict a future where illustration becomes more integrated with digital media and creative direction.
The USPS has launched a refreshed visual identity and commemorative stamp designs to mark its 250th anniversary, highlighting its significant role in American life. These updates reflect the organization's commitment to connecting people across the nation through thoughtful design.
PALS, a Sheffield-based design agency, has refreshed the brand identity for the Eurovision Song Contest by utilizing a freelance-based model that assembles diverse teams for specific projects. This innovative approach not only enhances creativity but also aims to address the evolving needs of modern design, reflecting a shift away from traditional agency structures.
Chris Chapman developed a lively identity for Agua de Madre, a small-batch drink from East London, focusing on a mix of nostalgia and modernity. By utilizing a variety of expressive typefaces and playful graphics, he sought to evoke joy and flavor, creating a visually busy and emotionally engaging brand presence.
Hyperfocus blends brand and experience design with a structured approach that fosters creativity and clarity. The studio emphasizes the importance of strategic frameworks to empower clients while allowing for spontaneous, innovative ideas that enhance brand storytelling and transformation.
Designers often face a conflict between their desire for bold creativity and clients' preference for safe, conventional work. The article discusses how this tension leads to a cycle of mediocrity, emphasizing the need for both designers and clients to embrace bolder ideas for impactful branding. It argues that brave creative work fosters longer-term connections and loyalty, ultimately benefiting both parties.
Acrea, a Swiss consultancy in Digital Finance and Digital Health, underwent a rebranding process led by Alphamark to create a more human and approachable visual identity. The project emphasized clarity and warmth through thoughtful design choices, including a meaningful logo, a cohesive color palette, and a professional typography that aligned with their brand promise of "Making Digital Work." This comprehensive approach ensured that every visual element reflected Acrea's values and expertise in the competitive Swiss market.
Saintly, previously known as Fohm, collaborated with Universal Favourite to elevate the image of their touchless cleansing foam dispenser, the Divine Dispenser. The rebranding emphasizes cleanliness as a divine experience through Renaissance-inspired visuals and humor, subverting traditional expectations of bathroom products.
The article discusses the author's initial disdain for minimalist branding but highlights how Blank Street has successfully captured their admiration through its unique approach. It emphasizes the brand's ability to balance simplicity with distinctiveness, ultimately challenging preconceived notions about minimalist design in branding.
Designers are navigating the integration of AI in their creative processes, with Matt Sanders emphasizing the need for intentional use of these tools. The EDEN loop framework—Explore, Diagnose, Elevate, Nurture—guides designers in balancing AI's advantages while maintaining the authenticity of brand storytelling.
Gage Roads has launched "Huey," a mid-strength coastal lager, accompanied by branding and packaging that reflect classic coastal vibes and nostalgia. The design features retro typography, the brewery's mascot, and a clear bottle that enhances the visual appeal, celebrating Gage Roads' connection to its coastal origins and commitment to natural ingredients.
Choosing Japanese style fonts enhances design projects by adding cultural significance and emotional depth. These fonts range from bold brush strokes to elegant hand-drawn scripts, making them suitable for various applications like branding, posters, and digital art. A curated collection of over 50 Japanese-style fonts is provided to inspire creativity and elevate design aesthetics.
The "Bike For Brain Health" project features a dynamic visual identity designed by Zoë Boudreau and Jesse Shaw, effectively conveying a message of support for dementia research and care. The innovative branding, centered around a morphing bike graphic, enhances engagement across various platforms and reinforces the event's mission. This thoughtful design exemplifies how art direction can create emotional connections and elevate awareness for important causes.
Sergeant Walnuts has rebranded the Manchester Building Society with a colorful identity rooted in local culture, moving away from the traditional banking aesthetic. The new design features a map of Greater Manchester and aims to resonate with the community while distinguishing itself from its sister company, Newcastle Building Society.
The Negra successfully rebranded the production company Fight by incorporating a fierce typography-focused identity that reflects both its legacy and modernity. The new design features a custom wordmark with fangs integrated into the letterforms, symbolizing the agency's fighting spirit while utilizing a dual typeface approach to convey strength and continuity. The structured grid system ensures visual consistency across various platforms, solidifying Fight's position as a dynamic force in the industry.
St John's College, Cambridge has undergone a rebranding led by design agency SomeOne, aiming to create a modern identity that reflects its rich history and appeals to current and prospective students. The new branding emphasizes a "cinematic" feel and is designed to resonate within digital environments, fostering a sense of community among students and alumni.
Brand distinctiveness is essential for early-stage ventures, yet designers often do not share in the value they help create. As markets become saturated, the necessity for a compelling brand narrative grows, emphasizing the need for creative professionals to have a stake in the companies they help build. This shift positions brand strategy as core to business success, rather than a secondary consideration.
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Design-driven brands are leveraging visual elements to enhance customer engagement and drive business success. This approach not only differentiates them in a crowded market but also fosters stronger connections with their audience, leading to improved performance compared to competitors.
William Stout Architectural Books, a renowned bookstore specializing in design and architecture, has unveiled a new brand identity created by Jony Ive's firm, LoveFrom. The rebranding includes a custom typeface and an updated visual aesthetic aimed at preserving the bookstore's legacy while enhancing its appeal to both local and online customers.
Vinted has partnered with Studio Kiln to modernize its brand identity while preserving its cherished handwritten logo. The new design emphasizes clarity and adaptability, aiming to enhance user experience across diverse markets while maintaining the brand's community-focused spirit.
Figma's blog details the creative process behind the visual identity for Config 2025, emphasizing the importance of collaboration and innovation in design. The article highlights how the team aimed to create a cohesive and engaging experience that reflects the event's spirit and community. It showcases various design elements and decisions that contribute to the overall aesthetic of Config 2025.
Standards, a design software startup, has launched a new website showcasing brand systems from leading companies like Cash App and Mailchimp. Originating from a successful Kickstarter project by Pentagram designers, the platform has experienced significant growth and aims to enhance transparency and practicality in design systems.
The article discusses the graphic design of the anniversary logo for Apple Podcasts, highlighting its clever use of optical illusion. It examines how the design engages viewers and represents the brand effectively. The piece emphasizes the importance of creativity in logo design and branding.
Ginsters underwent a significant rebranding effort led by Bloom to shift consumer perceptions from low-quality roadside snacks to a brand emphasizing taste and origin. The overhaul included a refined logo, contemporary illustrations, and a new marketing campaign, resulting in substantial sales growth and improved brand recognition.
Cambridge Audio's rebranding, led by design studio Only, emphasizes its deep-rooted connection to music culture while balancing heritage and contemporary design. The new visual identity features a bespoke typography system and a refined color palette, allowing the brand to engage with music lovers across generations and launch innovative products.
The article discusses Bentley's rebranding efforts, focusing on the redesign of their iconic winged logo. The new logo aims to modernize the brand's image while retaining its heritage and luxury appeal. Details about the design process and the significance of the changes are also highlighted.
Koto's redesign for Tripadvisor focuses on authentic travel experiences and the voices of its vast community of reviewers. By using relatable imagery and a warmer, friendlier tone, the new identity aims to foster genuine connections with users while enhancing brand visibility without losing its essence.
Cêpa Studio created a vibrant branding and visual identity for JayBe MilkShakes, featuring a fun character named JayBe who embodies the brand's personality. The design includes expressive colors, engaging packaging, and elements that encourage consumers to take a break and savor their experience. This project illustrates the impact of thoughtful branding in connecting with audiences.
BMW has made a subtle change to its logo, dropping the traditional blue and white checkered design in favor of a more minimalist, flat look. This update reflects a broader trend in logo design towards simplicity and modernity, aligning with contemporary branding practices.
Studio Glass rebranded The New Forest by uncovering a historical tagline, "Old Yet Ever New," which reflects the area's rich heritage and evolving identity. The studio collaborated with local stakeholders to create a brand strategy that emphasizes stewardship over tourism, integrating local folklore and historical narratives into their design. This approach not only enhances visitor engagement but also fosters a deeper connection between the community and the landscape.
EIGA developed a versatile brand system for Katholino kindergartens, allowing each facility to choose from over 500 logo variations while maintaining a cohesive identity. The system includes a custom typeface and a color palette, designed to support educators without design expertise, fostering individuality within a shared community framework.
Brand visual identity design is crucial for establishing a strong connection between audiences and brands, as it conveys values through thoughtful elements like typography and color. Effective designs balance creativity with clarity, focusing on communication that resonates with consumers while avoiding overly complex visuals. The article showcases various inspiring brand identities that exemplify creativity and strategic thought, demonstrating how unique designs can make a lasting impression.
Nihilo introduces Esther, a premium rum brand aimed at transforming the perception of rum in the spirits market. By embracing duality and rejecting traditional rum clichés, the branding features unique packaging and design elements, including a striking green cap and a clever optical illusion in the logo. The brand seeks to appeal to a broader audience while still maintaining a distinct identity.
A logo serves as a multifaceted symbol that conveys various meanings and values associated with a brand. Its importance extends beyond mere aesthetics, playing a crucial role in brand identity and recognition. Understanding the deeper significance of logos can enhance branding strategies and consumer connections.
Amazon's recent brand transformation by Koto marks the company's first logo update in 20 years, focusing on consistency and clarity across its global identity. The redesign aims to streamline the brand's visual elements and enhance its presence across various platforms, reflecting a decisive shift in a fast-paced industry.
Taxi Studio has developed a new visual and verbal identity for the insurance platform Yoloh, transforming its brand into an ambigram and introducing a playful character named Andi to simplify complex insurance concepts. This rebranding effort has significantly increased Yoloh's valuation and helped secure seed funding from investors worldwide.
EIGA has developed an energetic brand for Hanover, aiming to unify the city's diverse cultural sectors and engage its community. Through workshops and discussions, they gathered insights from local stakeholders to create a brand that reflects Hanover's identity and fosters enthusiasm for change.
HEX developed a unique typography system for Maple's voice AI research, focusing on sound visualization through ASCII art. The design emphasizes fluid motion and a distinct International Klein Blue color, merging technical sophistication with warmth to enhance user trust in the AI.
Google has updated its iconic "G" logo by incorporating a gradient design, reflecting a shift in modern branding aesthetics. This change aligns with trends seen in other tech platforms and aims to enhance visual interest while maintaining a simple, recognizable identity across various media.
Phygital design merges physical and digital experiences, enhancing user engagement by integrating technology into everyday interactions. This approach has become increasingly prevalent as brands seek to create more immersive and interactive customer experiences. The rise of phygital design reflects a shift towards a more connected and responsive environment in various industries.
Adidas has introduced a new logo that features a hidden design element, which adds a layer of meaning to the brand's identity. The logo's design cleverly incorporates an optical illusion that enhances its visual appeal and reinforces the brand's commitment to innovation and creativity.
London-based design studio 20(SOMETHING) has rebranded the Omidyar Network, emphasizing technology's potential for societal good. The new visual identity aims to broaden the organization's appeal beyond Silicon Valley to include policymakers, journalists, and potential collaborators.
The article explores the evolution of five iconic icons from Adobe, highlighting their design journey and the impact of design trends on their development. It reflects on how these icons have adapted over time to maintain relevance in the digital landscape.
The article explores the trend of brands adopting dark mode for their digital interfaces, discussing its potential benefits such as reduced eye strain and improved battery life on devices. It also considers whether implementing dark mode aligns with a brand's identity and user preferences. Insights on user experience and design implications are provided to help brands decide if dark mode is a suitable choice.
Custom typography has become essential for brands looking to stand out in a crowded market. As companies like Heinz and Mozilla demonstrate, bespoke typefaces enhance recognition and legibility while serving as long-term investments that cultivate brand identity. The shift from generic fonts to custom designs reflects a growing understanding of typography's role in effective branding.
Apple TV has recently unveiled a bold new identity that has sparked confusion among fans due to its vibrant design elements. The change aims to modernize the brand but has received mixed reactions, with some users struggling to understand the new visual language.
Polytechnic, a London-based design studio, collaborated with Anywhere Book Club to create engaging companion guides aimed at enhancing children's reading experiences. The guides feature a whimsical tamandua mascot illustrated by Marcus Oakley, promoting inclusivity and joy for both children and adults through playful design and relatable graphics. This branding initiative emphasizes companionship and nostalgia, making reading an enjoyable and shared activity.
Brands are increasingly leveraging illustration as a powerful storytelling tool, creating engaging experiences that resonate with audiences. Notable examples include Nissan's cinematic animations, Costa Coffee's festival activations, and Tesco's premium packaging, all highlighting the collaboration between brands and illustrators to enhance authenticity and emotional connection.
The article presents a challenging logo design quiz where the author only managed to correctly identify one out of sixteen logos. It highlights the difficulty of recognizing iconic logos and the surprising results that can come from taking the quiz. The quiz serves as a fun test for readers to gauge their familiarity with popular brands.
Nacione™™ Branding has developed a comprehensive branding and visual identity project for São Paulo's Mercado Livre Arena Pacaembu, balancing historical significance with modern aesthetics. The project includes a new logo, a custom typeface inspired by the stadium's architecture, and a vibrant visual language designed to enhance the stadium's character while ensuring clarity and accessibility in signage. This revitalization effort showcases how thoughtful design can honor a site's legacy while giving it a contemporary feel.
Domino's has unveiled its first major rebrand in ten years, featuring vibrant colors, a custom typeface, updated packaging, and a catchy new jingle by Shaboozey. The rebranding focuses on enhancing its classic identity while introducing modern elements that resonate with consumers. Designers can take inspiration from this approach, which emphasizes refreshing rather than overhauling established brands.
The article discusses the nostalgic appeal of the recent branding refresh by Starburst, highlighting its vibrant design and how it resonates with consumers' memories. It emphasizes the role of nostalgic marketing in creating emotional connections with the audience and boosting brand loyalty.
The article discusses various branding trends that designers and marketers wish would fade away. It highlights the frustration with overused concepts and aesthetics that dilute brand identity and originality. Contributors share their thoughts on which trends they believe have overstayed their welcome in the creative industry.
Sky Sports has introduced a new visual identity aimed at creating a more welcoming brand and appealing to younger audiences. The rebranding, which includes the new typeface Sky Sports Sans, seeks to unify the brand across various sports while enhancing its premium presentation and engaging fans beyond live events.
Modelo's new nonalcoholic beer, Model0%, boasts a distinctive logo that creatively integrates the brand's legacy with a modern twist. Designed by Gut, the branding aims to maintain the essence of Modelo while establishing a fresh identity for its alcohol-free offerings. The logo's simple yet powerful design has been well-received, signaling a successful entry into the growing nonalcoholic beer market.
Peter Schmidt, a pioneering German designer who passed away at 87, significantly shaped the understanding of branding and design. His holistic approach to corporate identity and influential work, especially with fashion designer Jil Sander, left a lasting impact on the industry, establishing him as a key figure in modern design history.
The Royal Drawing School unveils a bold new identity designed by Harry Pearce and Pentagram, marked by a curated exhibition celebrating 25 years of artistic contributions. The rebranding aims to enhance the School's global presence while maintaining its mission of making drawing accessible to all.
The article discusses how the Double Diamond design framework successfully revitalized a retro brand while maintaining its nostalgic appeal. By balancing modern design elements with classic features, the brand was able to attract a new audience without losing its original identity.
Tom Gilbert shares six key design lessons learned from the Cannes Lions festival, emphasizing the transformative role of technology, the evolution of brand purpose, and the importance of cohesive brand identity. He highlights the necessity for brands to adapt to changing consumer expectations and the integration of AI in design processes while maintaining emotional connections.
Discover the nine most luxurious color palettes for 2025, each curated to convey sophistication and exclusivity. The article delves into the psychology of luxury colors, their modern applications in various design fields, and strategies for creating authentic luxury through thoughtful color choices. Emphasizing the importance of restraint and harmony, it showcases how these palettes can elevate brand identities and environments.
Unilever is establishing 21 AI-powered graphic design studios globally by 2026, created by IPG Studios to enhance its marketing efforts. The studios, named Sketch Pro, aim to work alongside designers rather than replace them, utilizing advanced AI tools to produce high-quality content more efficiently.
The article showcases a restaurant's branding that vividly encapsulates the essence of Mexico, utilizing vibrant colors, traditional motifs, and culturally inspired designs. This approach not only enhances the dining experience but also creates an immersive atmosphere that transports patrons to the heart of Mexican culture.
Jaguar's decision to maintain its controversial rebrand is rooted in a strategy aimed at modernizing its image and appealing to a younger audience. Despite mixed reactions from fans and critics, the brand believes that the new look aligns with its vision for the future and will ultimately resonate with a broader customer base.
DesignStudio has developed a fresh visual and verbal identity for the newly renamed Royal Ballet and Opera, previously known as The Royal Opera House. The rebrand emphasizes accessibility and inclusivity, aiming to attract a younger audience while celebrating the organization's rich history through a new design framework.
Multiverse Studio has developed a unique brand identity for software company Maiella, merging natural mountain aesthetics with digital innovation. By utilizing imagery related to mountaineering and sustainable practices, the design embodies the journey of data analysis while appealing to modern business needs.
PONDER collaborated with BI consultancy Tandem to create a distinctive brand identity that challenges the bland conventions of the industry. By leveraging a seven-pixel logo and a thoughtful design system, they highlighted Tandem's technical expertise while ensuring the brand remains approachable and engaging.
Football clubs are increasingly adopting custom typefaces to enhance their brand identity and emotional connection with fans. Unlike traditional crests, which have historically represented a club's heritage, custom typography serves as a powerful visual language that can convey a club's narrative across various platforms, fostering a deeper sense of belonging. This shift highlights the importance of design in modern football branding and the role of typography in expressing cultural identity.
As design tools become widely accessible, the role of professional designers is evolving from sole creators to essential educators and system-builders. This shift necessitates a focus on maintaining design quality and brand consistency while empowering non-designers across various business functions to contribute creatively. The future of design emphasizes collaboration, inclusivity, and strategic leadership.
Working with start-ups presents designers with both passionate collaboration and significant challenges. Founders often intertwine their personal identities with their brands, leading to a close and intense relationship, while the inherent risks of early-stage ventures, including tight budgets and uncertain outcomes, necessitate careful navigation and education throughout the design process.
Designers express their feelings about having their work redesigned, emphasizing the personal impact and challenges of seeing their creations discarded. While some take a philosophical approach, recognizing the inevitability of change in the industry, others feel disheartened by the loss and the reasons behind redesigns. The discussion highlights the emotional and professional complexities of branding in a rapidly evolving market.
AS Roma has unveiled a new logo as part of a comprehensive rebranding initiative for 2025. The design aims to modernize the club's identity while maintaining elements that reflect its rich history and connection to the city of Rome. The rebrand has been met with mixed reactions from fans and critics alike.
Brands are increasingly recognizing the value of imperfection as a key design philosophy. By embracing flaws, they foster a more human connection with consumers, promote sustainability, and challenge conventional notions of beauty. This shift highlights the importance of authenticity and personal storytelling in modern branding.
Renowned branding expert discusses key indicators for when a company should consider changing its logo. The insights draw from experiences with major brands like Walmart and Burger King, emphasizing the need for rebranding to align with evolving company values and market dynamics. The article highlights the importance of ensuring that a logo reflects the current identity of the brand rather than sticking with outdated imagery.
The article offers practical tips for designers creating branded templates in Figma, emphasizing the importance of consistency, usability, and alignment with brand identity. It highlights techniques such as using components, maintaining a coherent color palette, and incorporating user feedback to enhance the design process. Following these guidelines can help designers produce more effective and visually appealing templates.
Stocks Taylor Benson, led by Glenn Taylor, shifted focus from entering design awards to investing in meaningful community projects through their initiative, Good Deeds. By redirecting resources into pro bono work, they found greater business benefits and community connections than awards could provide.
Hatting, a Swedish bread brand, has launched a new dynamic branding designed by IW Agency and illustrator Falko Grentrup to appeal to younger consumers. The design features playful characters and bold typography, aiming to make wholegrain bread feel relevant and exciting in a traditional market.
The content appears to be corrupted or unreadable, making it impossible to extract meaningful information from it. It seems to contain a mix of random characters and symbols without coherent text. Further analysis or access to the original content may be needed for a proper summary.
The article discusses the recent realization among people regarding the symbolic meaning embedded in the BMW logo, particularly its connection to the brand's aviation heritage. It explores how the logo's design reflects a history that many consumers were previously unaware of, emphasizing the depth and significance behind the iconic emblem.
The new Range Rover logo has sparked significant debate, with many critics labeling it a potential branding disaster for the luxury automotive brand. Concerns revolve around its simplicity and lack of distinctiveness, which may undermine the brand's heritage and image. Overall, the redesign has been met with mixed reactions from both consumers and design experts alike.
Bond, a Helsinki-based design studio, has rebranded Finland's top football league, Veikkausliiga, with a bespoke typeface called Scarf Gothic, inspired by the movement of fan scarves. The design emphasizes emotion, unity, and pride, aiming to resonate with passionate fans while maintaining legibility and a modern aesthetic. The overall brand identity reflects the emotional spectrum of football fandom, creating a connection between fans and teams without relying on nostalgia.