Acrea, a Swiss consultancy in Digital Finance and Digital Health, underwent a rebranding process led by Alphamark to create a more human and approachable visual identity. The project emphasized clarity and warmth through thoughtful design choices, including a meaningful logo, a cohesive color palette, and a professional typography that aligned with their brand promise of "Making Digital Work." This comprehensive approach ensured that every visual element reflected Acrea's values and expertise in the competitive Swiss market.

The "Bike For Brain Health" project features a dynamic visual identity designed by Zoë Boudreau and Jesse Shaw, effectively conveying a message of support for dementia research and care. The innovative branding, centered around a morphing bike graphic, enhances engagement across various platforms and reinforces the event's mission. This thoughtful design exemplifies how art direction can create emotional connections and elevate awareness for important causes.

Figma's blog details the creative process behind the visual identity for Config 2025, emphasizing the importance of collaboration and innovation in design. The article highlights how the team aimed to create a cohesive and engaging experience that reflects the event's spirit and community. It showcases various design elements and decisions that contribute to the overall aesthetic of Config 2025.

Cêpa Studio created a vibrant branding and visual identity for JayBe MilkShakes, featuring a fun character named JayBe who embodies the brand's personality. The design includes expressive colors, engaging packaging, and elements that encourage consumers to take a break and savor their experience. This project illustrates the impact of thoughtful branding in connecting with audiences.

Nacione™™ Branding has developed a comprehensive branding and visual identity project for São Paulo's Mercado Livre Arena Pacaembu, balancing historical significance with modern aesthetics. The project includes a new logo, a custom typeface inspired by the stadium's architecture, and a vibrant visual language designed to enhance the stadium's character while ensuring clarity and accessibility in signage. This revitalization effort showcases how thoughtful design can honor a site's legacy while giving it a contemporary feel.

Palantis has redefined MP2E Solutions' branding and visual identity, focusing on a sleek design that reflects the company's expertise in distributing advanced industrial mixers. The new identity features a symbolic hyphen to connect the brand's name and a cohesive color palette tailored to different sectors, enhancing brand recognition and clarity across communication channels. This project highlights Palantis' commitment to impactful design and innovation in the industrial sector.

Athletics redesigned the branding and visual identity for MoMA's School & Teacher Programs to engage young learners, making modern art more accessible and exciting. By incorporating playful elements and a cheeky voice, they created materials that encourage curiosity, self-expression, and a sense of belonging among students. Their approach demonstrates the power of strategic branding in connecting cultural institutions with new audiences.