Pantone has announced its 2026 Colour of the Year, "Cloud Dancer," a neutral white reflecting current global moods. In an interview, Leatrice Eiseman explained the extensive research behind the selection, which considers cultural, emotional, and design trends. The colour aims to inspire simplicity and connection across various industries.

The article discusses various branding trends that designers and marketers wish would fade away. It highlights the frustration with overused concepts and aesthetics that dilute brand identity and originality. Contributors share their thoughts on which trends they believe have overstayed their welcome in the creative industry.